Today on Total Retail

In one of the most anticipated and least surprising moves in recent years, TikTok has officially rolled out its commerce offering, TikTok Shop, to the U.S. market. For brands looking to amplify their efforts in the upcoming holiday season, it’s the perfect opportunity to invest in TikTok, even if they’ve mostly stayed away until now.…

Effective Feb. 1, Ikea loyalty customers will no longer receive 5 percent off on furniture and decor they purchase in-store, the company said in a press release. The discount was originally offered as part of Ikea's Family loyalty program, which gave customers exclusive officers, discounts on some delivery options, and a free hot drink at…

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of “understanding unique needs” goes beyond…

Direct-to-consumer brands (DTCs) have experienced tremendous growth in recent years, fueled by the pandemic and by younger customers who prefer to make purchases online. Data-driven and requiring real-time investment decisions, DTCs have relied almost entirely on social media for their advertising outreach, given its immediate engagement capabilities. However, in recent years the DTC advertising landscape…

Social media platforms like TikTok and Instagram are making strides with online shopping as new features become available. For example, TikTok Shop provides consumers easy access to purchase products directly through the application. As we head into the holiday season, 48 percent of Gen Zers are already planning to use social channels for end-of-year shopping.…

The holiday season is fast approaching, and with it comes a wave of eager travelers ready to embark on their festive journeys to see family, friends and vacation. As we gear up for the holidays, we’re anticipating a remarkable surge in anticipated holiday passenger numbers, indicating an opportunity for small and large businesses to reach…

LVMH is buying luxury eyewear brand Barton Perreira, famed for making James Bond’s shades, as it taps into the fast-growing designer sunglass market, reports CNBC. LVMH’s Thelios eyewear division agreed to acquire Irvine, California-based Barton Perreira for an undisclosed sum. The deal is Thelio’s second big acquisition in two months, after it bought French Alpine…

With the 2023 holiday shopping season quickly approaching, retailers find themselves navigating uncertain terrain. Consumers face continued high prices and economic uncertainty, as well as the end of the student loan repayment moratorium which will further reduce disposable income. After depleting pandemic-era savings, shoppers will likely be more discount-driven than ever. In fact, Salesforce’s back-to-school…

Fast-paced markets are always changing. As customers' economic and social needs and conditions are changing, their expectations from businesses are also changing. Thus, your business must adapt and evolve to stay relevant to the current market trends. Focusing on your CRM strategies is a smart way to navigate the ever-changing business landscape. Here are four…

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…