Today on Total Retail

Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailers…

In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However,  without fail, I always get asked what can be done to improve customer loyalty.  No matter the country or the language it’s being delivered in, the answer is always the same — invest…

Retailers are set for a big holiday shopping season. Consumers today are more discerning than ever, seeking convenience, personalization and customization. For retailers, this is both a challenge and an opportunity. Those that digitally transform to become more visible, personalized and connected will be well-positioned to thrive. Location data has always been integral to retail…

CouponFollow analyzed Google search volumes to find out which retailers in the U.S. are going to be the most popular this year. We used search tool Ahrefs to find the most recent data on monthly search volumes for America’s top retailers. Explore the table below for details. Furthermore, there have been nearly 1 billion emails already…

Consumers spent $5.6 billion on Thanksgiving Day (Nov. 23), up 5.5 percent year-over-year, highlighting the continued shift to more spending online. In the holiday season so far, consumers have spent $76.7 billion online, up 6.8 percent YoY in the first 23 days of November. Black Friday is expected to bring in $9.6 billion, up 5.7 percent YoY. This according to Adobe Analytics data.…

Kohl's on Tuesday lowered the top end of its annual sales forecast and said it would be aggressive with promotions in the crucial holiday season as cost-conscious shoppers spend less at its department stores, reports Reuters. Kohl's now expects annual sales to fall between 2.8 percent and 4 percent, against its previous projection for a 2 percent…

We’ve long been talking about media sellers grading their own homework in digital advertising. And it’s no different when it comes to retail media. If anything, brands are stuck between an even bigger rock and a hard place in retail media. Not only does the measurement come directly from the media seller, but the same…

We're now in the afterglow of Customer Experience (CX) Day, a day when organizations roll out the red carpet for everyone involved in customer experience. Yet, for those in the retail game, CX Day stands as a reminder that it’s not just one day but really every day that should be dedicated to addressing and…

Organized retail crime (ORC) is rising as store employees face more aggressive and violent perpetrators than ever before. The National Retail Federation reports that the average shrink rate increased to 1.6 percent in 2022, representing $112.1 billion in losses, nearly $20 billion more than in 2021. Even more troubling, nearly half of retailers say that…

Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals across…