Today on Total Retail

How can you grow your e-commerce business without spending more money? Rising inflation, slower economic growth and slashed budgets mean there's less cash available to invest in marketing activities, but a greater need to gain new customers and increase sales. A brand’s various marketing efforts tend to focus on one part of the consumer purchase…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham report from last week's Total Retail Tech event in Denver. They discuss Total Retail’s latest research report, the 2023 Retail Technology Report: An Analysis of Trends, Buying Behaviors, and Future Opportunities. Keenan dives into top trends from the report survey data, including how…

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

U.S. retailers will hire the lowest number of seasonal workers for this holiday season since 2008, due to increased labor costs and shaky consumer confidence, according to a report by Challenger, Gray & Christmas provided exclusively to Reuters. Retailers are expected to add just 410,000 seasonal jobs this season, according to an analysis of non-seasonally…

In episode 419 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Greg Elder, chief retail officer at L.L.Bean, a leading multichannel merchant of quality outdoor gear and apparel. During the wide-ranging conversation, Elder provides an overview of L.L.Bean's recently announced 2023 omnichannel growth plans (0:50), the retailer's approach to wholesale partnerships (2:00), and its decision to…

While Amazon.com's impact on e-commerce is sizable, arguably one of the most impressive parts of the company has less to do with selling products and more about delivering them. In 2014, the company had a 0 percent logistics market share. As reported by Axios in 2020, just six years later, Amazon’s logistics arm overtook FedEx…

As we transition from Back to School to Black Friday and full-scale holiday shopping, foot traffic in stores continues to rise. Shopping-related destinations started the year off with a 20 percent increase in foot traffic compared to the year before and the lift is expected to be seen into the holiday season ahead. On the other hand,…

The world of e-commerce is evolving rapidly, and the boundaries that once clearly separated business-to-business (B2B) and direct-to-consumer (DTC) buying experiences are now blurring. Current buyer behavior data reveals a significant shift in buyer habits, where the B2B buyer journey is increasingly mirroring DTC practices, ultimately leading to purchases being made online. B2B e-commerce leads…

Birkenstock, the iconic footwear company that dates back to the 18th century, made official on Tuesday what’s been rumored for months: it's planning an initial public offering. The company filed its IPO registration statement on Tuesday afternoon. The deal, which comes over two years after the Birkenstock family sold a majority stake in the company to LVMH-affiliated private…

In the past few years, browser extensions have transformed the online shopping experience. These online shopping aids offer great value and convenience, allowing savvy consumers to find the best bargains, block ads, and rapidly access product information. Despite their growing popularity, some browser extensions are still met with lukewarm responses from e-commerce professionals, who fear…