Today on Total Retail

4 Surefire E-Commerce Management Success Tips
October 9, 2023 at 8:54 am

E-commerce is continually gaining traction. As of Q2 in 2023, the U.S. Census Bureau reported a 2.1 percent quarterly uptick in e-commerce sales, accounting for over $277 billion. However, as e-commerce steadily rises in popularity, it becomes more complex for sellers like you. This means you need to take e-commerce management seriously. It doesnโ€™t matterโ€ฆ

How At Home, Bandier, and Build-A-Bear Workshop Are Recruiting Diverse Talent
October 9, 2023 at 8:23 am

Studies have proven that more diverse teams and organizations perform better. Yet progress with diversity, equity and inclusion (DEI) initiatives remains stubbornly slow for far too many organizations. During a panel session at Total Retail Tech last month, three leaders from At Home, Build-A-Bear Workshop, and Bandier discussed how their companies have been working toโ€ฆ

Adobe: US Online Holiday Sales to Increase Nearly 5%
October 5, 2023 at 1:10 pm

Adobe released its online shopping forecast for the 2023 holiday season, covering the period from Nov. 1 through Dec. 31. Based on Adobe Analytics data, the analysis provides a comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites. Adobe expects U.S. online holiday sales to hit $221.8 billion this holidayโ€ฆ

How to Successfully Get Started With RFID: A Step-by-Step Guide for Apparel Retail
October 5, 2023 at 12:18 pm

In the current age of fashion retail, delivering a great shopping experience is crucial. With demands changing constantly, one of the most important boxes to tick is to have the product available as soon as consumers are ready to buy by managing inventories efficiently. With the rise of the "zero consumer," as defined by McKinsey,โ€ฆ

3 Things Retailers Should Do Now to Prepare for Black Friday
October 5, 2023 at 2:15 pm

With the leaves turning colors and the arrival of cooler temperatures, retailers are turning their attention to ensuring their e-commerce systems are ready for holiday 2023. The complex, fluctuating economic conditions this year mean theyโ€™re facing a distinct set of challenges: ever-present inventory planning and delivery logistics challenges alongside a prediction of flat or modestโ€ฆ

Price Pressures Persist: How Retailers and Brands Can Navigate Changing Shopping Behaviors
October 5, 2023 at 11:37 am

As inflation persists, consumers are continuing to be cautious and experience stress. Financial reports from large retailers indicate a transition from discretionary spending to a focus on essential needs, an indicator of monetary strains among consumers. A New York Times article, โ€œU.S. Consumers Are Showing Signs of Stress, Retailers Say,โ€ notes that despite the resilience ofโ€ฆ

How AI and Immersive Technologies Benefit E-Commerce
October 5, 2023 at 12:00 pm

Artificial intelligence and immersive technologies are swiftly evolving and are already used in a variety of industries, including e-commerce. From fostering sustainability to improving customer experience, these  revolutionary technologies are reshaping the production, marketing and consumption of goods. Recognizing this transformation, numerous online retailers are either exploring or have already adopted AI and immersive technologiesโ€ฆ

Retail Execs on Shifting Consumer Behaviors and Putting Customers at the Center
October 4, 2023 at 2:29 pm

Retailers are feeling the squeeze amidst economic headwinds, shifting customer loyalty patterns, pressure to pay higher wages, and more. How are they staying afloat? At our sister brand Women in Retail Leadership Circle's On the Road Columbus event last month, four panelists discussed the business strategies theyโ€™ve implemented that have helped propel their companies forward inโ€ฆ

Simon-Kucher Retail Exec Talks Consumer Behavior and Holiday Planning
October 4, 2023 at 6:15 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Shikha Jain, partner and head of North American retail and consumer at Simon-Kucher, a global commercial growth and strategy consulting firm. Listen in as Jain discusses the work that Simon-Kucher does with retail organizations and the positive impact that it has had onโ€ฆ

Making Every Click Count:ย Solving Barriers to Growth in Digital Campaigns
October 4, 2023 at 4:02 pm

In a challenging economic climate, retailers and e-commerce businesses must make every click count. The ever-growing presence of fraudulent traffic from threat actors is limiting the effectiveness of Google Ads campaigns and leading to damaging revenue losses. Retailers can no longer assume all traffic from their pay-per-click (PPC) or artificial intelligence-based advertising campaigns originate fromโ€ฆ