Today on Total Retail

The bar for the customer experience is continually being raised and 2024 is set to be no exception as the competition between retailers gets tougher. Organizations will need to ensure they keep up-to-date with the latest shopping trends to meet the demands of the omnichannel experience, particularly with technologies like artificial intelligence on the rise.…

In the past year, the retail industry has witnessed an unprecedented surge in mergers and acquisitions (M&A), exceeding $100 billion in total activity. As we begin 2024, it's forecasted that we will see an explosion in M&A activity. Retailers are strategically engaging in M&A for multiple reasons, from international expansion to increasing market share, expanding…

With consumer prices beginning to plateau, retailers are beginning to feel cautiously optimistic over their future revenue streams. However, the index remains up 3.2 percent from a year ago, and with federal student loans now due for the first time in over three years, this makes a recipe for wallet-conscious shoppers. Now, shoppers are cutting…

Walmart CEO Doug McMillon said in a keynote speech at CES earlier this week that the retail giant would expand its drone delivery footprint and launch an artificial intelligence-powered search tool for iOS users. McMillon said the drone delivery would be expanded to 1.8 million additional households in the Dallas-Fort Worth area later this year.…

Each year, NRF: Retail’s Big Show provides the retail industry with the latest insights on the development of the solutions and groundbreaking technologies available across the sector. With last year’s event focusing heavily on breakthroughs — the artificial intelligence boom helping retailers develop in-store customer experiences and better utilize data analytics and personalization capabilities —…

Nearly one year has passed since new generative artificial intelligence (AI) capabilities burst onto the scene and sparked the latest AI hype wave. Since then, businesses have envisioned how AI could help them cut costs, increase efficiency, and improve experiences for customers and employees. Yet, the palpable excitement for AI’s potential has been tempered by…

For e-commerce marketers, the demand for fresh, high-quality visual content is relentless. In addition to your website, you need visuals for display ads on multiple channels as well as on organic and paid social. Not only has this content got to stand out from your competitors, but it needs to be continually refreshed to keep…

Every industry, including retail, is feeling the effects of moving away from the reliance on third-party cookies. However, this shift is also bringing us back to the essence of marketing — making content that audiences really connect with emotionally. It’s not just a challenge; it’s an opportunity for retail marketing to have a total creative…

Programmatic advertising is transforming, with retail media networks (RMNs) leading the charge. RMNs leverage first-party data to gain a deeper understanding of their shoppers and maximize the value of programmatic advertising. In the dynamic retail landscape, 2024 promises to usher in a transformative era with the ascent of "always on" retail media solutions. RMNs will…

Competition plays a huge factor in the retail industry. Operating in a highly saturated market, retailers must constantly work towards meeting their customers’ expectations quickly while providing a high-quality experience. With price and convenience being the two biggest factors affecting consumer purchase decisions, retailers must find ways to keep costs down while continuing to streamline…