Today on Total Retail

Wayfair Launches Paid Loyalty Program
October 23, 2024 at 2:56 pm

Wayfair has launched a premium loyalty program across all of its banners, including Wayfair, AllModern, Birch Lane, Joss & Main and Perigold. Membership costs $29 per year with rewards that never expire as long as subscriptions do not lapse, according to a company press release. Members get 5 percent back in rewards on all purchases,…

Lovesac CEO Shawn Nelson Shares a Key Leadership Tactic to Embrace
October 23, 2024 at 12:32 pm

Shawn Nelson is an accomplished entrepreneur, having founded furniture and home decor brand Lovesac in 1998. Serving as Lovesac's CEO, Nelson has helped to grow the business from humble beginnings (operating out of his parent's basement) into a $700 million-plus organization. During that journey, Nelson picked up many lessons along the way, which he has…

Survey Says: Shoppers Interested in GenAI for Better Product Discovery
October 23, 2024 at 9:55 am

The state of e-commerce search: If you asked about it a year ago, the consensus was that it’s pretty stale. Looking for an item? You’d need to keep it brief when typing in the search bar (no complete sentences, just a handful of keywords — adopting a form of “caveperson speak” ), hit “enter,” and…

How to Balance Neutrality and Transparency in an Election Year
October 23, 2024 at 9:13 am

Many retail marketers debate the utility of taking a political stance as a brand or remaining neutral, especially during contentious times like an election year. But is this hot-button issue as important as it seems? According to recent data from a Sitejabber survey, the answer may be “no.” While some brands feel compelled to engage…

Buybuy BABY Closing All Stores One Year After Relaunching Brand
October 22, 2024 at 7:16 pm

For the second time in one year, Buybuy BABY is closing its brick-and-mortar stores, reports RetailWire. The baby clothing and gear retailer is shuttering again after first closing all of its store locations in 2023. The brand initially went out of business last summer along with its parent company, Bed Bath & Beyond, after filing…

Why Retailers Should Push Digital Gift Cards This Holiday Season
October 22, 2024 at 6:54 pm

As the holiday season approaches, retailers are gearing up for what is traditionally one of the busiest times of the year. One trend that's steadily gaining momentum — and for good reason — is the move away from plastic gift cards and to digital. The gift card industry is massive. In 2021, an estimated $171…

3 Strategies for Improving Employee Health and Wellness Inside — and Outside — the Store
October 22, 2024 at 6:39 pm

On the surface, no employer would argue with the statement, “A healthy employee is a happy employee.” But dig a little deeper — what exactly is a “healthy” employee? The definition goes far beyond an employee’s vitals, touching their physical and mental health, both in and outside of work. A recent Purchasing Power survey explored…

The Shift to Long-Form Content: Gen Z’s Desire for Depth and Authenticity
October 22, 2024 at 6:17 pm

The Rise of Authenticity in the Age of TikTok Amid the pandemic, TikTok exploded onto the scene with a flood of raw, no-frills content. Users shared unfiltered glimpses of everyday life which captivated millions with laid-back authenticity. Authenticity at the time was more about the rawness of these visuals than the meaning behind them. However,…

Increased Confidence is Lifting Consumer M&A
October 22, 2024 at 9:52 am

Global mergers and acquisitions (M&A) are taking off, fueled, in part, by a surge in consumer deals. In the first half of 2024, global deal kickoffs on Datasite, which facilitates nearly 15,000 new deals annually, rose 17 percent, while consumer deal kickoffs shot up 35 percent globally in the first half of this year compared…