Today on Total Retail

NRF: Valentine’s Day Spending to Reach $25.8B
January 30, 2024 at 2:43 pm

Valentine’s Day spending on significant others is expected to reach a record $14.2 billion this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Overall, consumers plan to spend $25.8 billion to celebrate Valentine’s Day, on par with last year’s spending and the third highest in the…

Tractor Supply Co. Uses AI to Deliver Interconnected Experiences
January 30, 2024 at 12:58 pm

While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Glenn Allison, vice president of IT applications development at Tractor Supply Company, and Shash Anand, senior vice president of product strategy at SOTI, an industry leader in simplifying business mobility solutions. Allison and Anand discuss the use of artificial…

Revolutionizing Retail: Forecasting 2024's E-Commerce Landscape
January 30, 2024 at 9:29 am

In 2023, e-commerce witnessed unprecedented growth. Accelerated by evolving consumer habits and new tech, online sales surged across industries. The latest in social media integration, artificial intelligence-driven personalization, and seamless omnichannel experiences reshaped digital marketplaces. Furthermore, retailers embraced post-purchase engagement, recognizing its value in nurturing brand loyalty. With convenience and tailored experiences at the forefront,…

Navigating the Future: AI's Unprecedented Role in On-Premise Personalization
January 30, 2024 at 12:45 pm

Imagine entering a store for the first time and encountering screens instantly customized to your preferences. As you browse the aisles, you receive tailored product recommendations precisely aligned with your tastes and needs. This scenario depicts the imminent future of on-premise personalization — where artificial intelligence lifts customer journeys to unprecedented levels. Nevertheless, the human…

Composable Commerce is More Attainable Than Brands Think. Here’s Why 
January 30, 2024 at 9:59 am

From having their morning coffee waiting for them at the click of a button, to winding down with a personalized movie recommendation on Netflix, consumers are accustomed to personalized experiences at every touchpoint throughout their day. Their expectations while shopping are no different. And while retailers are clear on the need to tailor for individual…

Matching the Speed of Consumers in the Shifting World of Retail
January 30, 2024 at 11:30 am

In the aftermath of the pandemic and the global economic strain, Gen Z and millennials have become the integral cogs who account for the mass consumer base. Together, these cohorts represent around $350 billion of spending power in the United States alone. Paired with the enhancements in digital transformation and consumers preference for e-commerce, retailers…

Levi's to Reduce Corporate Workforce by Up to 15%
January 29, 2024 at 4:27 pm

Levi Strauss & Co. is planning to reduce its corporate workforce 10 percent to 15 percent during the next six months as part of its “productivity initiative” to drive long-term growth. The initiative, a two-year program named Project FUEL, is designed to accelerate the execution of Levi's brand-led and direct-to-consumer first strategies while fueling long-term…

How iFIT Blends Product, Content and Technology for Personalized Fitness
January 29, 2024 at 5:04 pm

In episode 437 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Duffy, CEO of iFIT, a global fitness and connected content company operating brands NordicTrack, ProForm, and Freemotion. Listen in as Duffy provides an overview of the fitness technology business (0:45), how iFIT creates engaging, personalized experiences for its members (2:15), identifies its key…

Why Holiday 2023 Will Reshape Live Shopping in the West
January 29, 2024 at 12:38 pm

For decades, holiday shoppers have had two primary options: brave the mall crowds and holiday season traffic to buy gifts in person, or spend hours scrolling through static e-commerce sites to cross off their shopping lists. While the latter offers unparalleled convenience, many shoppers may find themselves missing the energy and social interaction of the…

Navigating Consumers' Social Shopping Trust Issues in 2024
January 29, 2024 at 11:26 am

Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has…