Today on Total Retail

Nearly one year has passed since new generative artificial intelligence (AI) capabilities burst onto the scene and sparked the latest AI hype wave. Since then, businesses have envisioned how AI could help them cut costs, increase efficiency, and improve experiences for customers and employees. Yet, the palpable excitement for AI’s potential has been tempered by…

For e-commerce marketers, the demand for fresh, high-quality visual content is relentless. In addition to your website, you need visuals for display ads on multiple channels as well as on organic and paid social. Not only has this content got to stand out from your competitors, but it needs to be continually refreshed to keep…

Every industry, including retail, is feeling the effects of moving away from the reliance on third-party cookies. However, this shift is also bringing us back to the essence of marketing — making content that audiences really connect with emotionally. It’s not just a challenge; it’s an opportunity for retail marketing to have a total creative…

Programmatic advertising is transforming, with retail media networks (RMNs) leading the charge. RMNs leverage first-party data to gain a deeper understanding of their shoppers and maximize the value of programmatic advertising. In the dynamic retail landscape, 2024 promises to usher in a transformative era with the ascent of "always on" retail media solutions. RMNs will…

Competition plays a huge factor in the retail industry. Operating in a highly saturated market, retailers must constantly work towards meeting their customers’ expectations quickly while providing a high-quality experience. With price and convenience being the two biggest factors affecting consumer purchase decisions, retailers must find ways to keep costs down while continuing to streamline…

Personalized commerce experiences have long been the holy grail for retail and consumer packaged goods (CPGs) companies. As consumers now expect to interact and purchase from companies via an array of touchpoints, it's now more important than ever for brands to provide a seamless and cohesive omnichannel digital experience, no matter how customers start or…

Chico's FAS Inc. shareholders approved the sale of the fashion company for $1 billion cash to New York-based private equity firm Sycamore Partners, reports News-Press. New owner Sycamore Partners has moved Chico’s brands — Chico's, White House Black Market, and Soma — into KnitWell, a holding company formed last year. KnitWell also includes Ann Taylor,…

Amid economic volatility, brands across the globe are asking themselves: How can we consistently increase revenue during inconsistent times? Looking at the variety of potential solutions, many prominent merchants and e-commerce providers are opting to increase investment in their international online retail presence. Walmart, for instance, is charting a five-year plan to double its gross…

During the pandemic, it seemed as if shopping had changed forever. With stay-at-home orders and lockdowns across the U.S., consumers had no choice but to shop online. Today, however, the COVID-19 pandemic is largely behind us, and in-store shopping is very much back. According to one survey, 85 percent of retail sales in 2023 are…

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for…