Today on Total Retail

Preliminary results for Amazon Prime Day, held July 16-17, show that shoppers spent about $7.2 billion online across retailers — not just at Amazon.com — during the first day of the e-commerce sales event, which has quickly become as ubiquitous as the fall Cyber Monday sales day. Adobe Analytics reported that the $7.2 billion amount…

New England clothing fixture Bob's is closing permanently, which is sad news for employees, customers, and other stakeholders. The Northeast store, which has been around for 70 years, filed for Chapter 11 bankruptcy in June. With Bob's unable to get the required funds to keep its 21 brick-and-mortar stores operational, the company had to close…

This week marks the 10th Amazon Prime Day, a major milestone for both Amazon.com and independent sellers that sell on its marketplace. Amazon’s significant investments in marketing, merchandising, operational infrastructure, and people that drive independent seller success result in an end-to-end experience that boosts sales for small businesses. In fact, Prime Day 2023 was the…

The retail industry is no stranger to data. For years, retailers have made extensive use of data to help drive initiatives like identifying customers, determining how to target ads, and devising pricing strategies. However, today's breed of data analytics and management solutions — including but not limited to artificial intelligence tools and services — have…

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…

Rite Aid announced this week it suffered a cybersecurity breach on June 6 and roughly 2 million customers' information was stolen in the hack, reports Newsweek. The drug store chain said the hacker impersonated a company employee to access customer information from 2017 and 2018. This data included purchaser name, address, date of birth, and…

E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent of Zoomer respondents have shopped via TikTok Shop in the…

The pandemic exposed the retail industry’s reliance on long planning cycles, which hindered companies’ ability to respond quickly to supply chain challenges, then excess inventory, as consumer purchasing patterns and market conditions changed overnight. Industry leaders realized they didn’t have the fundamentals in place to react as quickly as the market demanded. Burned out by…

Consumers accustomed to the autonomy of online shopping are often disappointed when they walk into physical stores, only to find that a retailer hasn’t updated its store experience to match new digital-inspired shopping habits. Online, these shoppers are used to being able to find what they want — in any variation they want it —…

During this moment of uncertainty in the world of social commerce, marketers need a backup plan for the potential end of TikTok in the United States. Regardless of whether it goes away entirely or gets bought, the platform will likely undergo changes that impact the creator economy and, in turn, brands. The short-form video social…