Today on Total Retail

DoorDash Adds Lowe's as First Home Improvement Retail Partner
April 1, 2024 at 7:15 pm

DoorDash has entered the home improvement category with a new partnership with Lowe’s Companies. The delivery aggregator announced yesterday that it will offer on-demand delivery from more than 1,700 Lowes' stores nationwide. This partnership marks DoorDash’s first foray into the home improvement category and builds on the significant selection offerings on the platform, with more than 99…

How Vince Camuto is Designing the Ideal Digital CX
April 1, 2024 at 6:58 pm

In episode 446 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephanie Urban, vice president of marketing and e-commerce at Vince Camuto, the fashion footwear and accessories brand, part of Camuto Group. Listen in as Urban provides an overview of her role and professional background (0:50), the channels Vince Camuto is leveraging to improve its…

Leveraging Predictive Analytics for Flawless In-Store Journeys
April 1, 2024 at 10:20 am

According to Gensler's 2024 Design Forecast, experiences are no longer either/or; they're AND. Blending convenience and engagement during every touchpoint is critical, which is why over 60 percent of customers switch to a different brand following a poor experience. Engaging displays and immersive audio capture shoppers' attention, with 42 percent reporting that they pay attention…

What’s Still Missing From Hyperpersonalization Strategies
April 1, 2024 at 10:00 am

What’s still missing from hyperpersonalization strategies? Context, situation and situational markets. In fact, "hyperpersonalization" is a problematic idea. At least for retail. Let us explain why. People Want Customized Retail Experiences Retail experiences that are customized to individuals are an absolute must today. People will not tolerate retailers that don't remember purchases, provide tailored recommendations,…

How WYZE Improved its Post-Purchase CX
April 1, 2024 at 11:56 am

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Logan Dunn, head of e-commerce at WYZE, a smart home security company, about post-purchase customer experience (CX). During their conversation, Dunn provides an overview of the business' offerings and sales channels, the challenges WYZE faced in its post-purchase engagement strategy, and how customer…

Visa and Mastercard Reach $30B Settlement to Lower Merchant Fees
March 27, 2024 at 4:50 pm

Visa, Mastercard, and the banks that issue cards with them agreed to pay $30 billion in a lawsuit settlement that was first brought to the courts by merchants in 2005 . In reaching a settlement, Visa and Mastercard agree to lower credit interchange rates and cap those rates into 2030 in the US, according to…

How AI and Automation Will Transform E-Commerce Operations
March 27, 2024 at 4:39 pm

Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the…

How to Protect Your Site From Credential Stuffing Attacks
March 27, 2024 at 4:16 pm

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed…

Playing Games With Your Customers: Gamifying the Shopping Experience
March 27, 2024 at 3:59 pm

Acquiring new customers can cost up to 5x more than retaining existing ones. This puts more responsibility on retailers to find a sustainable way to create a positive, personalized relationship that maintains engagement and inspires repeat purchases. One way to do that? Gamify the customer experience. Put simply, gamification adds gaming elements to non-gaming scenarios.…

5 Challenges Facing Retail Media 
March 27, 2024 at 9:04 am

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and…