Today on Total Retail
In the aftermath of the pandemic and the global economic strain, Gen Z and millennials have become the integral cogs who account for the mass consumer base. Together, these cohorts represent around $350 billion of spending power in the United States alone. Paired with the enhancements in digital transformation and consumers preference for e-commerce, retailers…
Levi Strauss & Co. is planning to reduce its corporate workforce 10 percent to 15 percent during the next six months as part of its “productivity initiative” to drive long-term growth. The initiative, a two-year program named Project FUEL, is designed to accelerate the execution of Levi's brand-led and direct-to-consumer first strategies while fueling long-term…
In episode 437 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Duffy, CEO of iFIT, a global fitness and connected content company operating brands NordicTrack, ProForm, and Freemotion. Listen in as Duffy provides an overview of the fitness technology business (0:45), how iFIT creates engaging, personalized experiences for its members (2:15), identifies its key…
For decades, holiday shoppers have had two primary options: brave the mall crowds and holiday season traffic to buy gifts in person, or spend hours scrolling through static e-commerce sites to cross off their shopping lists. While the latter offers unparalleled convenience, many shoppers may find themselves missing the energy and social interaction of the…
Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has…
In 2021, I told Total Retail readers that retailers were two years away from pivotal innovations across several key technology trends. I argued that we would begin to feel the convergence of these technologies happen in 2023, and that retailers would need to get moving — then — to be in a position to succeed,…
As we begin 2024, the retail sector is witnessing a dynamic shift towards sustainability. Highlights of the millennial and Gen Z consumer trends almost always center around sustainability, with 72 percent and 77 percent of them, respectively, likely to pay more for environmentally-friendly products, according to the PDI Business of Sustainability Index. The behaviors of…
In a keynote session during the final day of the NRF Big Show in New York City last week, Sumit Singh, CEO of pet brand Chewy, outlined the company's vision for the future, including the growing importance of pet healthcare to the business. Singh was interviewed by Phil Wahba, senior writer at Fortune. Here are…
While at NRF 2024: Retail's Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Barbara Hagen, vice president of sales and marketing at ThriftBooks, an independent online used book seller, to discuss the company's use of artificial intelligence. Hagen provides a brief overview of the company and discusses its growth over its…
E-commerce brands have been through a tumultuous few years. The pandemic in 2020 brought a surge in online shopping which has never subsided. As consumers have increased their online purchases, their expectations for low cost, simple, fast and reliable delivery have also grown. Retailers are recognizing that the delivery experience can have a huge impact…