Today on Total Retail

After years of delay, Google says it will no longer cancel and replace third-party cookies for its internet browser Chrome, reports CNBC. Cookies are used by advertisers to track users across multiple sites and deliver targeted ads. In 2020, Google said it would end support for those cookies by early 2022 once it figured out…

In today’s world, customers expect exceptional experiences at every opportunity. One of the most exciting developments in this area is interactive packaging, which allows brands to engage with consumers before they even become customers. With advancements in technology, the potential for improving customer engagement through interactive packaging is enormous. In fact, the global smart packaging…

Planning for the end-of-year holiday shopping season is already well under way for many retailers. As strategies are hammered out, it’s critical to understand what consumers are looking for and where their preferences lie this year. While inflation has slowed, it hasn’t stopped impacting wallets. Vericast recently conducted consumer research to uncover how people are…

The seemingly endless proliferation of digital channels continues to grow, both the available channels for retailers and the manner in which they can reach customers. New media interactions and more complex customer journeys are increasingly the norm. While the funnel remains a popular basic structure for understanding the sales process, retailers are finding that the…

As geopolitical and environmental events become more volatile and unstable, so can a retailer’s supply chain. Right now, war in the Middle East is causing shipping in the Red Sea to become more dangerous. In the U.S., the government has raised tariffs on some Chinese goods. Globally, shipping prices are soaring. All of these events…

Amazon.com and the Better Business Bureau filed a lawsuit last week against a business called ReviewServiceUSA.com that allegedly facilitated the sale of fake, positive reviews on Amazon product listings and Better Business Bureau profile pages. “In exchange for a fee, defendants or their agents used customer accounts that they control to post fake product reviews on…

Archive, a branded resale technology platform, recently partnered with New Balance to launch in-store trade-in at nearly 100 participating U.S. retail locations. As the natural progression of the New Balance Reconsidered program, which launched earlier this year, customers can now bring in their gently worn footwear to receive a voucher towards their next purchase at New Balance locations.…

For decades, the rhetoric around national retail real estate vacancies has been around the “retail apocalypse” conversation, how over-retailed we are as a country and what to do with all the empty spaces. Many professionals in the industry never thought they would see the day that 98 percent of shopping center retail spaces listed in…

Election season can feel like a shouting match where everyone's trying to get their point across but nobody's really being heard. It can be a tough time to capture any kind of attention amid all the noise, especially if you don't have a billion-dollar marketing budget. We're likely all aware that election campaigns flood the…

Generative artificial intelligence (GenAI) has taken retail commerce by storm, drastically changing the behaviors of online customers to a point that retailers are making investments in the technology to improve the customer experience. According to Forrester’s March 2024 Consumer Pulse Survey,  consumers use of GenAI is growing, with 48 percent of U.S. consumers agreeing that…