Today on Total Retail

The Top CX Trends That Matter Most for Brands
March 5, 2024 at 8:56 am

Online experiences matter to shoppers. While in the past it may have been enough to simply offer consumers a breadth of merchandise and free shipping to attract them, today the stakes are much higher. In 2023, costs per visit climbed by almost 10 percent. This issue, combined with a significant decrease in traffic and site…

Macy’s Confirms Receipt of Revised Acquisition Proposal
March 4, 2024 at 11:10 am

Macy's confirmed on Sunday that it received a revised proposal from two of its major investors, Arkhouse Management Co. and Brigade Capital Management, to acquire each of the remaining shares in Macy’s they don’t already own for $24 per share — up from an earlier offer of $21 per share — for a deal value…

How Anthropologie is Marketing to the Next Generation of Consumers
March 4, 2024 at 4:39 pm

In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie's marketing approach over the past few years (0:55), customer overlap between the brand's physical and digital channels…

Adapting to Change: How to Get a Grip on Retail Crime
March 4, 2024 at 1:03 pm

With the rise in retail crime consistently making the headlines, many retailers are finding themselves struggling to keep both their staff and their stores secure. Retailers continue to have challenges when it comes to security and loss prevention, and are looking for ways to increase profits, reduce theft, and make efficiencies. The British Retail Consortium…

How AR Technology Helps Brands Enhance Customer Experiences and Increase Sales
March 4, 2024 at 10:22 am

Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys. How AR…

Navigating the Digital Retail Revolution: Overcoming Technology and Software Challenges
March 4, 2024 at 11:47 am

Relentless changes in technology and software are challenging the retail industry to keep pace with adoption. In an era when digital transformation is the key to staying competitive, retailers continue to grapple with a myriad of challenges ranging from legacy systems and data silos to ever-evolving consumer expectations. In addition, retailers can’t get by simply…

Retail, Brand Leaders Share Influencer Marketing Tips
February 29, 2024 at 2:10 pm

During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing,…

The Future of Retail: 3 Insights for 2024
February 29, 2024 at 9:20 am

For retailers, consumers are, and always have been, the beating heart of business success. In today’s world of ample choice for customers, this vitality is at an all-time high. Consumer buying power is higher than ever as is the importance of building loyalty and trust among them. Retailers know it's crucial to anticipate customer needs…

Return it or Keep it? Which Policy is Right for Your Business
February 29, 2024 at 9:19 am

As the retail landscape continues to evolve, the significance of a well-structured return policy becomes increasingly evident. A recent report from the National Retail Federation showed the rate of returns increased 14.5 percent last year, a total of $743 billion in merchandise. Online retailers specifically experienced a notable uptick in returns in 2023, with an…

Retail Employers Face New Challenges From Pro-Labor Measures Implemented by Biden NLRB in 2023
February 29, 2024 at 9:17 am

In 2023, the Biden National Labor Relations Board (NLRB or Board) and its General Counsel Jennifer Abruzzo continued implementing a highly pro-labor agenda that has significantly changed the union and labor landscape for retail employers. In addition, Abruzzo and the Board’s regional directors are imposing and enforcing aggressively some of their most controversial new measures…