Today on Total Retail

Key Digital Commerce Lessons From the 2024 Holiday Season
February 4, 2025 at 9:40 am

The 2024 holiday shopping season revealed significant shifts in consumer behavior and expectations that retailers must consider when planning for 2025. Recent research from Applause uncovered several critical insights about digital commerce performance during this crucial retail period. Mobile commerce solidified its dominance, with 72 percent of consumers preferring smartphones and tablets for holiday shopping.…

The Cyber Fraud Imperative for AI-Powered E-Commerce Apps
February 4, 2025 at 11:06 am

The rise of artificial intelligence-on-device technology will fuel the next major growth spike in mobile e-commerce, driving innovative retail brands ahead of the laggards. In 2025, AI-on-device technology like Apple Intelligence on iOS and Google Gemini on Android will transform the mobile user and consumer experience with personalized shopping experiences, easier search and discovery, and…

Tariffs on Imported Goods From Canada, China Go Into Effect; Mexico Paused
February 3, 2025 at 3:56 pm

President Trump on Saturday signed an executive order that imposes 25 percent tariffs on imports from Canada, while adding an additional 10 percent levy on goods from China. Canada responded hours later with retaliatory tariffs of its own. China's commerce secretary said that country would challenge the tariffs through the World Trade Organization, according to…

Industry Leader Steve Dennis on What Makes Physical Retail Valuable
February 3, 2025 at 12:29 pm

While at the 2025 National Retail Federation (NRF) Big Show in New York City from Jan. 12-14, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Steve Dennis, president and founder of SageBerry Consulting, author and podcast host. In this video interview, Dennis shares the important trends and themes he saw emerge this past…

How In-Store Advertising Sweetens the Experience for Hershey's Customers
February 3, 2025 at 8:36 am

In episode 474 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brad Santanna, head of omnichannel marketing at The Hershey Company, an industry-leading snacks company, and Steve Triplett, senior vice president of advertising sales at Vibenomics, an in-store digital advertising provider. Listen in as Santanna and Triplett provide insight into the benefits of in-store advertising…

What Does Winning Look Like for Marketers in 2025?
February 3, 2025 at 10:20 am

For retail marketers, the transition from the holiday season to the new year presents opportunities and challenges. While many businesses see the holiday period as their finish line, forward-thinking marketers understand that the real victory lies in converting seasonal momentum into year-round success. The first quarter typically sets the tone for the entire year’s performance.…

Retail Reinvented: Harnessing the Power of AI and ML in Promotions
February 3, 2025 at 9:21 am

In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one hand, they can potentially boost sales and significantly improve brand visibility. On the other hand, poorly executed promotions can lead to decreased margins, customer frustration, and even brand dilution. Traditional retail…

Why Personalization Remains an Advantage for Independent Retailers
February 3, 2025 at 12:11 pm

In today's world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular brands. Because of this, consumers now expect faster, easier transactions. Yet, they also want a personal touch. In fact, recent data tells us that of consumers who preferred to shop small this past…

CVS Testing App Feature for Tech-Savvy, Loyal Customers
January 29, 2025 at 4:47 pm

Toothpaste, condoms, makeup and deodorants are among dozens of products under lock and key inside clear cabinets at drugstores like CVS in order to deter thieves from shoplifting. It's become a source of inconvenience — for both customers who have to wait for a salesperson to unlock the cabinet, and for employees to stop what…