Today on Total Retail

Personalization and Specialization: How Retailers Can Stand Out in a Competitive Market
February 10, 2025 at 9:41 am

In today’s retail landscape, standing out requires more than a wide selection of products or competitive pricing. Shoppers want curated, meaningful experiences — both online and in-store — that speak to their specific needs and interests. By adopting strategies rooted in personalization, specialization, and data-driven decision-making, retailers can gain a competitive edge, foster deeper customer…

China Retaliates With Tariffs on US Imports
February 5, 2025 at 8:18 pm

China announced it was levying tariffs on select imported U.S. goods Tuesday in response to President Donald Trump's imposed 10 percent tariffs on China, which went into effect Tuesday. The Associated Press reported that China would implement a 15 percent tariff on coal and liquefied natural gas (LNG) products as well as a 10 percent…

The Top Retail Trends to Watch in 2025
February 5, 2025 at 8:04 pm

The retail industry has always been defined by change, but the past year has seen transformations that are reshaping its very foundation. In 2024, we witnessed the rise of new shopping channels, the explosion of marketplaces, and significant advances in delivery logistics. As we move into 2025, these shifts are accelerating, offering both challenges and…

Disrupting the Fragrance Category: Maesa’s Use of AI in Marketing and Content Creation
February 5, 2025 at 12:46 pm

Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in generative artificial intelligence to revolutionize its marketing and content creation strategies for its leading fragrance brand, Fine’ry. Rooted in the craft of fine perfumery, Fine’ry has been disrupting the mass fragrance industry…

CX Hinges on the POS: 3 Ways to Meet Shopper Needs and Desires
February 5, 2025 at 10:37 am

The technology that retailers use to power their businesses has profound impacts on the customer experience (CX). Yet many retailers are stuck using a previous decade’s technology; 36 percent of fashion and specialty retailers say their existing technology isn't up to the challenge of today’s tech-savvy customers and employees, either because they're locked into vendor…

How 3P Commerce Powers Global Growth and Resilience
February 5, 2025 at 9:56 am

The rise of third-party (3P) commerce has become instrumental to retail, reshaping how brands and retailers operate — and grow — in the digital marketplace. In an era of rapid technological evolution and shifting consumer behavior, this model offers businesses the flexibility and scale needed to adapt rapidly to market shifts and meet evolving consumer…

Triple Win: How Consolidator Relationships Benefit Brands, Retailers, and 3PLs
February 5, 2025 at 9:26 am

In fulfillment, a consolidator is a third-party logistics company (3PL) that ships multiple brands to a single retailer. Instead of a brand shipping one purchase order to the retailer, a consolidator aggregates multiple brands into one full container load, a much more cost-effective way to transport goods. Working with a 3PL that is a consolidator…

Beyond Acquires BuyBuy Baby Brand Rights for $5M
February 4, 2025 at 12:32 pm

Beyond has agreed to acquire the rights of the BuyBuy Baby brand for $5 million. The owner of Bed Bath & Beyond said Monday that it has entered into an asset purchase agreement with BBBY Acquisition to acquire certain assets, databases, domains, intellectual property, vendor relationships, and content related to BuyBuy Baby. Beyond said the…

Maximize Retail Success By Empowering Your Workforce With Next-Gen Inventory Management and Store Execution
February 4, 2025 at 11:45 am

In today's fast-paced fashion retail industry, success hinges on the ability to manage inventory efficiently, empower workforces, and deliver an exceptional customer experience. Partnering with a vendor that offers an end-to-end inventory management and store execution platform can revolutionize your operations, improve visibility and productivity, and enhance customer satisfaction to meet the demands of modern…

An Open Letter to Super Bowl Advertisers
February 4, 2025 at 10:01 am

Dear brand leaders, At $8 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials have proven to increase product demand, the overall effectiveness of Super Bowl TV advertising has declined 32 percent since 2020. While it's easy to blame the undertow of…