Today on Total Retail

Personalization has never been more important for consumer brands and retailers. According to McKinsey, companies that excel at personalization generate 40 percent more revenue from those activities than average players. However, many marketing leaders report ongoing challenges in delivering personalized experiences. The challenges and opportunities for getting personalization right (or wrong) all hinge on data. While…

Amid faltering demand for shoes and clothing as well as slipping digital sales, Nike Inc. said last week that it will bank a lot more on the thing it has spent the past several years turning away from: other retailers. Executives discussed those plans on Nike’s earnings call, during which it announced that while fiscal…

In episode 445 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Spector, co-founder and chairman of ThirdLove, a women's intimates and lifestyle brand. Listen in as Spector shares the genesis of the company (0:45), his professional background prior to co-founding the company (4:20), his current role at the business (6:10), and how ThirdLove approaches…

Shoptalk always brings the best and brightest minds of the industry together for four days packed with insights, networking opportunities, trend predictions and so much more. This year, the spring event in Las Vegas was no exception. But like many other major industry events, Shoptalk can feel like you’re sprinting a marathon — there's so…

Last year was rocky in tech. However, despite a slowdown in the industry, investments in digital transformation are growing — the global market is expected to reach $6.8 trillion by 2032. Forward-thinking organizations are looking to MACH-based (microservices, API-first, cloud-native, and headless) and composable architectures to gain complete control over their digital commerce ecosystems. According…

The Federal Trade Commission (“FTC”) is set to release an updated version of its Guides for the Use of Environmental Marketing Claims this year. These “Green Guides” — which haven't been updated in over a decade — do not have the force of law but provide marketers with guidance on how to make properly substantiated…

Target will double its bonus payments to salaried employees this year, as the big-box retailer’s profits recover from a bumpy nearly two-year stretch, reports CNBC. In a statement, Target said the annual bonus payout is based on how the retailer performs against sales and profit goals set at the beginning of the fiscal year. Salaried…

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the…

Between the rise of e-commerce and evolving consumer preferences, today’s retailers face many challenges. While layoffs might help cut costs in the short term, a more strategic and long-term approach to navigating the current landscape is to build a more skilled workforce. According to the World Economic Forum, six out of 10 workers will need…

TikTok enjoyed a meteoric rise during the pandemic and has evolved from a song-and-dance platform to a bona fide digital commerce powerhouse. TikTok is a crucial platform for digital commerce for many businesses due to its unparalleled ability to blend entertainment with commerce seamlessly. However, the app is once again in the hot seat in…