Today on Total Retail

Shoptalk 2024: AI-First Search is the Future of Customer-Centric Commerce
June 26, 2024 at 4:42 pm

Shoptalk 2024 buzzed with innovation. One central theme emerged as the standout from the show: leveraging artificial intelligence to create a future-proof retail experience. Although the industry conversation around AI isn't new, this year marked a shift from discussing the potential of the technology to showcasing business use cases of how brands are harnessing the…

Mastering Multichannel Engagement: How to Deliver on Gen Z and Millennial Shopper Expectations
June 26, 2024 at 3:48 pm

Unified commerce, omnichannel, multichannel and cross-channel may seem like buzzwords or different versions of the latest corporate jargon, but what they all refer to is the absolute need for brands to create a seamless, customer-centric experience everywhere and anywhere a shopper interacts with a brand. A recent survey finds that over the past year, omnichannel…

Strengthening Supply Chains With RFID Technology
June 26, 2024 at 2:30 pm

Poor supply chain management can cost businesses time and money many times, with issues like inventory inaccuracies, complex and laborious processes, and security concerns holding enterprises back. Traditional supply chain management tools, like barcodes and manual counts, have limitations and can often lead to inefficiencies. And for the past several years, geopolitical and economic instability…

The Hottest Trend in Retail: Password Theft
June 26, 2024 at 2:05 pm

Retail shrinkage accounts for $94.5 billion in losses annually for the U.S. retail industry. However, it's not the only theft the sector needs to worry about. The 2024 Verizon DBIR found that credentials are the most frequently breached data in the retail industry. Cybercriminals continue to focus on stealing credentials due to the ease of obtaining them and because password…

Amazon Announces Prime Days Sale on July 16-17
June 26, 2024 at 1:40 pm

Amazon.com announced its 10th Prime Day for this summer, happening July 16-17 and limited once again to those with a Prime membership. Meanwhile, competitive retailers like Walmart, Target, and Best Buy are countering Prime Day with their own discounts leading up to and during that same week. Prime Day starts at midnight on July 16…

Neiman Marcus Suffers Data Breach Affecting 64,000 Customers
June 25, 2024 at 7:37 pm

High-end department store Neiman Marcus on Monday disclosed a data breach, shortly before a hacker offered to sell information belonging to millions of the company’s customers, reports SecurityWeek. The company told the Maine Attorney General’s Office that the breach has impacted more than 64,000 individuals. Shortly after Neiman Marcus disclosed the breach, a hacker who…

How Retailers Can Accelerate Sustainability to Keep Up With Major Brands
June 25, 2024 at 9:06 pm

Earlier this year, Walmart announced that it reached its goal of reducing greenhouse gas emissions by 1 billion metric tons across its product chain earlier than expected. Achieving this milestone six years ahead of schedule not only demonstrates the company’s steadfast commitment to sustainability but also sets a compelling example for others to establish and…

Your Biggest Competitive Advantage in Marketing? Having No Money …
June 25, 2024 at 8:45 pm

We launched a simple innovation on a nipple cover in 2022 without a plan, investors, a following, and any money in a marketing budget. This was the beginning of CAKES body, which will generate over $30 million in revenue in its third year in business — and do so very profitably and donate over $1…

Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy
June 25, 2024 at 8:08 pm

The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across multiple platforms. As businesses strive to stay competitive, understanding the importance of integrating digital and in-store promotions is crucial, especially when targeting a business-inspired audience.…

How Retailers Have Been Lured Onto the E-Commerce Battlefield
June 25, 2024 at 7:56 pm

Amazon.com has been successful with many unusual strategies over the years, but one of the company’s most recent wins has been convincing retailers to undervalue their physical assets and focus on trying to compete in the online sphere. This focus on digital commerce has successfully distracted retailers from fully monetizing the massive opportunity already within…