Today on Total Retail

As online retailers embrace artificial intelligence-powered innovations and new e-commerce tools in pursuit of growth, they’re also opening the door to a rising wave of cyber threats. In Q3 2024 alone, cyber attacks surged 75 percent year-over-year and rose 15 percent from the previous quarter. From new AI-driven attack vectors to identity and supply chain…

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

Some U.S. retailers are relying on paper-based processes for daily checks, leaving many stores open to unresolved mistakes. Paper-based processes, such as fridge temperature lists, are untraceable, making it impossible for store managers to confirm whether they were completed correctly. Many leading retail officials claim that paper-based processes for in-store checks leave no time for…

During a keynote session on Tuesday at the National Retail Federation's Big Show in New York City, lululemon CEO Calvin McDonald addressed the retailer's future plans and goals, among other topics. McDonald was interviewed by CNBC anchor and reporter Sara Eisen. Here are some of the highlights from McDonald's answers. Global Ambitions Core to lululemon's…

Marketing to various generations in the retail industry requires a strategic approach tailored to the unique preferences and behaviors of each age group. Baby boomers, Generation X, millennials, and Generation Z each present distinct opportunities and challenges for retailers looking to engage and convert them into loyal customers. Understanding the nuanced expectations and needs of…

The future is here and Gen Z won’t be fooled by empty artificial intelligence calories. In 2025, Gen Zers (born between 1997 and 2012) entering the workforce will overtake baby boomers (born between 1946 and 1964) retiring. Gen Z’s expectations for the work experience and the technologies they already embrace will be dramatically different than…

As we approach 2025, small business retailers face mounting pressure to turn a profit, despite ongoing economic headwinds. Rising inflation is causing shoppers to reconsider their discretionary spending, forcing businesses to quickly adapt to protect their bottom lines. So how can businesses thrive in this environment? It all comes down to the customer experience. By…

It’s true that as technology helps us do things quicker, our patience thins. A 2024 Sauce Labs survey found that 82 percent of respondents thought sites or apps contained too many steps. Added to the challenge, 30 percent of customers who do make it to payment are returning their purchases. A good website presence is…

Galaxy Universal, which owns a number of athletic apparel and footwear brands, has acquired Reebok's U.S. operations and its design group. Sparc Group, which has been the operating partner for Reebok in the U.S. since 2021, announced the news in a press release last week that also shared the details of its merger with JCPenney.…

Think about "The Matrix": would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true nature of your world? In the world of email marketing, this choice translates into how we view and measure our campaigns. Just as Neo chose to take the red pill,…