Today on Total Retail

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase products like stuffing mix or cranberry sauce for their holiday…

Finding the perfect gift is always tough, but it seems to be hardest for Gen Z who, according to new research, require more touchpoints than any other generation before deciding to make a purchase. They are likely to conduct heavy research before buying a product and social media content is a primary source for reviews. In…

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing. The shopping (including digital) experience is all about making people feel seen. Technology offers unmatched efficiency and scalability, but it doesn’t replace that one essential element: the human touch. The future of e-commerce is about finding the…

The holiday shopping season brings more than just increased sales. It also ushers in a wave of sophisticated fraud attempts that can leave retailers vulnerable. Last year's VISA warning about increased scam activity across both card-present (CP) and card-not-present (CNP) transactions was just the beginning. Now, with artificial intelligence making impersonation attacks more convincing and…

The company behind Reebok‘s operations is laying off employees in the brand’s footwear business as it reworks the licensing strategy for the brand, reports FootwearNews. SPARC Group, the joint venture between Authentic, Simon Property Group, and Shein that runs Reebok’s U.S. operations, has reorganized the athletic brand's footwear business as it looks to transfer licenses…

With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result, many organizations struggle to optimize their seasonal marketing approach. From adapting to the decline of third-party cookies to embracing real-time analytics and artificial intelligence-driven insights, the following strategies illustrate how retailers can maximize…

This year's Thanksgiving was as late as it could possibly be. For retailers, that presents a time crunch for holiday sales. Cyber Monday occurred in December this year, and only 28 days separate two of the U.S.’s biggest holidays. Factor that in on top of several years of supply chain backups and shortages, and it…

As retailers face a troubling increase in theft and violent organized retail crime, many have responded by locking products up. While the intent is understandable — and there's no alternative in some markets or for specific product types — the impact on the customer experience (CX) can arguably result in fewer sales and risk of…

It’s that time of the year when sales take on new horizons and retailers have the opportunity to capitalize on fresh consumer enthusiasm during the holiday season. The festive period is here, and retailers must prepare and refine their approach to make the most of increased sales opportunities. The holiday period proves itself to be…

The holiday season is a double-edged sword for retailers — a time of immense opportunity and significant stress. Deloitte is forecasting sales growth of 2 percent to 3 percent this season, which will put pressure on retailers, their online platforms, and customer service teams. They will face a spike in questions, requests and returns. Add…