Today on Total Retail

Rite Aid announced this week it suffered a cybersecurity breach on June 6 and roughly 2 million customers' information was stolen in the hack, reports Newsweek. The drug store chain said the hacker impersonated a company employee to access customer information from 2017 and 2018. This data included purchaser name, address, date of birth, and…

E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent of Zoomer respondents have shopped via TikTok Shop in the…

The pandemic exposed the retail industry’s reliance on long planning cycles, which hindered companies’ ability to respond quickly to supply chain challenges, then excess inventory, as consumer purchasing patterns and market conditions changed overnight. Industry leaders realized they didn’t have the fundamentals in place to react as quickly as the market demanded. Burned out by…

Consumers accustomed to the autonomy of online shopping are often disappointed when they walk into physical stores, only to find that a retailer hasn’t updated its store experience to match new digital-inspired shopping habits. Online, these shoppers are used to being able to find what they want — in any variation they want it —…

During this moment of uncertainty in the world of social commerce, marketers need a backup plan for the potential end of TikTok in the United States. Regardless of whether it goes away entirely or gets bought, the platform will likely undergo changes that impact the creator economy and, in turn, brands. The short-form video social…

Amazon Prime Day, which has become an industry-wide moment as consumers embrace deals across retailers, will drive $14 billion online — a 10.5 percent increase year-over-year — for U.S. retailers, according to data recently published by Adobe Analytics. The event,  taking place July 16-17, will also bring steeper discounts, a rise in back-to-school shopping, and…

Every retailer understands that they need to refresh their loyalty program regularly to keep customers interested and drive repeat purchases. However, differentiating loyalty programs and winning dedicated customers requires more than a points system, which every retailer has. It takes fostering emotional connections with shoppers through memorable experiences and unique offers. Three ways for retailers…

The European Union is moving forward with one of the world’s most significant supply chain laws. After years of heated debate, the European Parliament voted this April to adopt its long-anticipated Corporate Sustainability Due Diligence Directive (CSDDD), which will require companies to implement policies to mitigate environmental and human rights abuses in their supply chains.…

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),…

The ways in which shoppers engage with brands today is endlessly nuanced and dynamic. Research by Upland BlueVenn reveals that the average consumer today engages with brands through 20 different online and offline channels, including in-store visits, mobile browsers, social media, radio, and television. But while it’s well documented that consumers are more empowered than…