Today on Total Retail

Nordstrom Launches Online Marketplace
May 1, 2024 at 10:53 am

Nordstrom announced earlier this week that it will roll out a new digital marketplace on its website along with an enhanced search feature. The marketplace will provide the luxury retailerโ€™s customers with a wider selection of products, brands and sizes, while allowing its brand partners to showcase more of their products, Nordstrom said in a blog post.โ€ฆ

How to Make Your Customer Loyalty Program Pay for Itself
May 1, 2024 at 11:02 am

Margins are reliably slim for grocery retailers, averaging around 1 percent. Due to this scarcity of capital, business owners are reluctant to take any kind of gamble when they invest in new technology. But what happens when adopting new technology becomes imperative? The proliferation of e-commerce has made it easier than ever for consumers toโ€ฆ

The Future of Composable Commerce: 3 Trends in Global MACH Adoption
May 1, 2024 at 10:58 am

The retail industry has shifted towards greater support for MACH-enabled technology and composable commerce in recent years. Case in point: the MACH Global Research 2024 report found that 91 percent of IT decision-makers say this architecture will be instrumental to their organizationโ€™s success by 2030. But what is MACH technology? For retailers, MACH is aโ€ฆ

Small Stores, Big Impact: Why Retail Media is a Weapon for the Shrinking Retail Landscape
May 1, 2024 at 10:56 am

Online sales accounted for nearly 20 percent of all retail sales worldwide in 2023, and retailers are beginning to rethink the way they approach brick-and-mortar stores. Recent announcements by industry giants Macy's and Best Buy, which are focusing on smaller-format locations, underscore the urgency for all retailers to adapt to evolving customer expectations and digitallyโ€ฆ

How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base
April 30, 2024 at 12:18 pm

In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primaryโ€ฆ

Google Delays Cookie Deprecation Date Once Again
April 25, 2024 at 5:09 pm

Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it again to 2024. In its latest postponement, Google said inโ€ฆ

How AI Has Been on the Front Line Against Retail Fraud
April 25, 2024 at 3:52 pm

Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the financeโ€ฆ

Embedded Payments: Untapping the Potential
April 25, 2024 at 2:39 pm

There's a nuance to the greater buy now, pay later (BNPL) landscape that retailers are only just now beginning to grasp. White-label embedded installment options, which allow shoppers to use their own bank-issued credit card to pay over a set period of time with interest-free installments, can be transformative for businesses looking to get anโ€ฆ

Your Data is Always Changing. Are You Keeping Up?
April 25, 2024 at 1:33 pm

Ask any retailer and theyโ€™ll tell you itโ€™s rough out there. Scaling profitably has become the persistent headache most brands canโ€™t overcome. Thereโ€™s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent fromโ€ฆ

How Freelancers and Companies Can Collaborate on Effective Marketing
April 25, 2024 at 1:07 pm

Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up Report takes aโ€ฆ