Today on Total Retail

Sara Blakely, who founded the billion-dollar company Spanx over two decades ago, announced Tuesday the launch of Sneex, a hybrid luxury sneaker and high heel that goes for $395 to $595. Multiple news outlets reported that Blakely designed a shoe that "blends the style of a traditional high heel with the performance and comfort of…

The digital marketplace is facing a new legal challenge that could reshape the online checkout experience. Class-action lawsuits targeting the near-universal practice of asking for an email address during checkout online are on the rise. As we previously reported, the summer started with a wave of class actions alleging violations of California’s Song-Beverly Credit Card…

Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’ customer journey strategies. Though the majority of retail purchasing still happens at store registers, online buying options continue to grow in popularity — and it's happening quickly. Less than 25 years ago, online purchases accounted for under 1 percent of…

Millions of shoppers flooded Amazon.com on Prime Day in July — but the online retail frenzy didn't just benefit Amazon. In fact, shoppers spent $14.2 billion across various e-commerce sites, an 11 percent increase from last year. Amid persistent inflation, shoppers are searching for discounts, and sales events are proven to attract consumer attention. However,…

Beyond retail media giants like Amazon.com and Walmart, there’s a growing host of retailers that are still grappling with how to transform themselves into media entities. At the same time, the retail media teams inside these companies are being tasked to grow at 10, 20, or even 50 times the rate at which the core…

Chinese-linked fast-fashion giant Shein is suing rival Temu, alleging the retailer stole its designs and built an empire using counterfeiting, intellectual property infringement and fraud, reports CNBC. The suit, filed Monday in Washington, D.C., federal court, comes as Shein itself fends off similar allegations from a wide variety of brands and independent artists, including Levi…

Some of the biggest retail competitors out there rely heavily on first-party data to maintain the lead in their industry. Nike uses first-party data to personalize marketing messages, launch targeted product lines, and improve overall customer engagement. Similarly, Walmart invests heavily in tech and data analytics to personalize the shopping experience, and Sephora’s Beauty Insider…

“The Gartner®1Q24 Global Labor Market Survey found that 44 percent of workers worldwide have a hybrid work model, outnumbering the 39 percent of workers who work full-time in the office full-time.” * Hybrid work is a model that combines in-office and remote work. Some companies set specific days for on-site work, while others allow employees to…

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, “How?” By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.…

Everyone and their mother seems to have launched a loyalty program these days. Why? Because loyalty programs work. For over a dozen years, The Bond Loyalty Report has confirmed the value and power of loyalty programs in driving consumer attitudes and behaviors. In fact, results from the 2024 data set show that loyalty’s influence on…