Today on Total Retail

The New York Fashion Sustainability and Social Accountability Act (Fashion Act) is back on the agenda of the New York State Legislature. Introduced in 2022, and then reintroduced in 2023, the bill seeks to level the playing field among fashion companies by requiring improved due diligence on both environmental and human rights issues. The Fashion…

Consumers are becoming more tech savvy by the day, but are small retailers keeping up? GoDaddy research found seven in 10 consumers say it’s important for businesses to accept contactless digital payments, for instance. Most small businesses (91 percent) recognize their business should be up-to-date with tech innovations, but nearly one in three small businesses…

Retail margins are notoriously tight, so there’s a natural reluctance to invest in new technologies and embrace change. But change has come for the retail industry, and the only path forward for retailers — all retailers — is to implement the new technologies that will enable them to remain competitive. Failure to do so means…

Jane Elfers, who has led The Children's Place as its CEO since 2010, announced her departure effective Monday. Elfers also served as the president and a board member. A SEC filing said the departure was a "mutual agreement with the company." Elfers will receive $3.75 million in the form of a separation payment, as well…

Back-to-school marketing has always been a balancing act between exciting kids and appeasing parents. That’s not going to change for the 2024-2025 academic year. What could make the balancing act easier is the bifurcation of channels. Search is No Longer Only Google’s Game Though search will remain an important channel in back-to-school 2024, search is…

Macy’s fiscal first-quarter earnings topped Wall Street’s expectations on Tuesday, reports CNBC. The retailer’s revenue came in roughly in line with revenue expectations as it pointed to early signs of momentum in its turnaround strategy. The department store operator raised its full-year earnings expectations to reflect the first-quarter beat, along with the low end of…

Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right? According to recent data, brands may have it all wrong. For…

Customer data plays a vital role in the growth of retail brands. Marketers for these companies are very familiar with the need for data collected directly from consumers. With this year’s roll out of Tracking Protection from Google to 1 percent of Chrome users, the clock is ticking down even faster to get zero- and…

Environmental sustainability, transparency and supply chain traceability have become critical concerns for the fashion industry worldwide. In the United States and Europe, as well as globally, consumers and lawmakers are increasingly demanding accountability from fashion companies. Existing fashion regulations, especially those pertaining to consumer safety, often place the burden of responsibility on buyers and struggle…

Valued at $785 billion in 2021, the B2C international online shopping market is projected to grow tenfold by 2030, reaching $7.9 trillion. International markets present brands a key opportunity to drive growth and revenues. But selling overseas does bring about numerous complexities which, if not taken into account, can hinder growth and dig into profit margins.…