Today on Total Retail

Hanesbrands, the apparel company with several brands within its portfolio, announced Wednesday it had agreed to sell its sportswear brand Champion to another retailer, Authentic Brands, for $1.2 billion. Authentic Brands also owns apparel brands such as Aeropostale, Billabong, Brooks Brothers, Forever 21, Juicy Couture, Lucky Brand, Nine West, Sperry, and Volcom. The sale was…

Why is there such an emphasis on buyer personas today? Because buyer-driven websites are two to five times more effective and easier to use by their targeted audience. Studying and understanding buyer personas — research-based profiles depicting a target customer — helped 82 percent of companies connect with their customers and create an improved value…

Although it’s only June, now is the time for retailers to plan ahead for a successful holiday shopping season. Projections indicate that retail sales will exceed $5.23 trillion in 2024, but consumer demand is already outpacing retailer readiness. Proactive retailers must take action now to close the gap or risk leaving profits on the table…

In 2023, 57 percent of B2C martech leaders said they planned to deploy generative artificial intelligence within the next 24 months, according to a Gartner survey. Marketers are under pressure to get GenAI working on behalf of their organization’s bottom line as quickly as possible. However, many consumers remain wary of AI and the companies…

We’ve all experienced awkward, bad or just plain cringe-worthy customer experience situations — both with human and automated interactions. Maybe it’s the interactive voice response (IVR) system that makes you listen to an endless array of options. It could be the chatbot that just doesn’t understand your question and offers completely irrelevant answers. It might…

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum. The acquisition comes three months after Sourcing Journal reported that the 10-year-old activewear startup was planning to file for bankruptcy. Once a hit among millennials for its colorful athleisure in its signature geometric patterns,…

If the ShinyHunter’s breach is confirmed and Ticketmaster’s data is ultimately distributed, online fraud attacks will almost certainly increase. For consumers, the feeling you experience when learning your personal data was stolen during a data breach is often just the start. Data breaches more often than not lead to additional fraud. Depending on the type…

Every year, designers push creative horizons, unveiling innovative styles that push the boundaries of traditional design and showcasing new and unique items that align with current trends. Some of these new pieces quickly capture retailers’ attention and become best-sellers, while others fade into obscurity. Retailers are also dealing with past trends making a comeback while…

The phenomenon of social commerce is rapidly transforming how people buy products online. Whether through serendipitous discovery or a deliberate search, social media is now very much part of the commercial experience for consumers. And the second youngest generation, Gen Z, are the trendsetters. A massive 88 percent of Gen Z consumers use social media…

In an age when technology is continuously redefining the landscape of commerce, augmented reality (AR) and 3D modeling have emerged as pivotal tools, transforming not only the customer experience but also the intricate workings of supply chains. These technologies, once confined to the realm of sci-fi movies, are now actively streamlining supply chains and significantly…