Today on Total Retail

Revolve Group (RVLV), the next-generation fashion retailer for millennial and Gen Z consumers, last week announced the opening of its first ever permanent physical retail location in Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in the same location in December. Located in Aspen's shopping district,…

Imagine a time when walking into a store meant being greeted by an associate who knew your size, taste, budget and buying history. Instead of a generic "How can I help you?" they’d say, "How did you like your Hoka running shoes? Would you like to check out the brand's latest pair? It offers the…

The allure of next-day delivery, epitomized by giants like Amazon.com, has long been perceived as the ultimate customer magnet. Retailers have raced to replicate this speedy service, believing it to be the key to consumer satisfaction. However, recent insights into shifting consumer preferences reveal a surprising truth: speed of delivery isn't the sole determinant of…

Retail companies, especially startups, are understandably conscious of their tech costs. Limited resources mean management can only do so much without breaking the bank. But today’s retail companies rely heavily on technology to grab market share. They can’t afford to skimp on tech like accounting software and point-of-sale (POS) systems if they want to stay…

In the fast-paced world of retail, maintaining a robust and high-performing retail media network can be a strong competitive advantage. If a retail media network is underperforming, there are strategic steps retailers can take to turn things around. Here are three key strategies to consider: 1. Embrace identity platforms. The first strategy that can help…

Starbucks announced last week it is making its entrance into the entertainment industry by starting Starbucks Studios, a new initiative the company said will produce original entertainment and "tell stories that deepen connections and spark conversations." The coffee giant didn't say what kinds of entertainment we can expect, but revealed it is teaming up with…

People are constantly inundated with advertisements — on their devices, on billboards, on public transit, etc. With so many competing messages coming from all angles, brands have to work hard to stand out from the crowd by creating ads that tell a compelling story. One premier culinary appliance retailer was determined to set itself apart…

Inventory management is now easier than ever due to a packaging technology that improves the customer experience: radio frequency identification (RFID). This approach works by including a sticker on items that contains a microchip and antenna that transmits logistics information to receivers. Since this innovative technology constitutes a powerful competitive edge, retailers of all kinds…

Peak season has become increasingly competitive for retailers. As more consumer spending shifts online, a convenient, seamless delivery experience has gone from a differentiator to table stakes. Shoppers expect fast, flexible, inexpensive delivery options. The Baymard Institute reports that 48 percent of cart abandonments are due to high extra costs (like shipping and fees) and…

On April 24, President Biden signed into law the Protecting Americans from Foreign Adversary Controlled Applications Act, which had one immediate, if not explicit, purpose: Wrest control of the social media application TikTok from the potential influence of the Chinese government. Whether founded or unfounded, concerns that China might be willing and able to access…