Today on Total Retail

In this video interview, Alexandra Mason, vice president of portfolio marketing at Ames Watson, a private holding company that owns Lids among other retail brands, discusses the evolution of retail marketing and technology's influence on marketing strategy. In addition, Mason shares advice for aspiring marketing leaders and why she enjoys working in the retail industry.…

As retailers leverage online shopping options for busy customers this holiday season, they’re finding that industry-wide, sales are up (and continuing to rise), and the industry is expected to exceed $6 trillion in sales this year. Across all shopping channels, from in person, to picking up in-store, to ordering something online if it’s not available…

Who cares about supply chain transparency? Today’s consumers. In addition to great deals, readily available products, and seamless shopping experiences, they also want to be informed about the products they purchase. They want to know where their items come from, how they were made, who made them, and under what working conditions. According to one…

A sleep company that sells mattresses, pillows, sheets and other accessories, Casper was having nightmares about its commerce platform migration from a legacy system. However, after a lengthy overrun in project timeline, Casper was ready to go live on Salesforce Commerce Cloud. With that go-live came a stated goal to improve its checkout conversion rate,…

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…

A massive dockworker strike at seaports on the U.S. East and Gulf coasts is expected to wreak havoc on global supply chains and the economy, reports CNBC. Workers at ports stretching from Maine to Texas went on strike early Tuesday in a dispute over wages and automation. The action, which is likely to have severe…

As we endure peak hurricane season and catastrophic climate events grow more frequent, supply chains are increasingly vulnerable to climate-related threats. From earlier and stronger storms to unpredictable weather patterns, the impact of these environmental changes is unavoidable. And while we’ve already seen how weather disasters can wreak havoc on supply chains, chaos isn’t inevitable.…

As major e-commerce players continue to adjust their strategies to cater to diverse consumer needs — from Amazon.com expanding fast delivery into rural areas to Walmart unveiling on-demand 6 a.m. delivery — retailers of all sizes are scrambling to stay relevant and competitive. At the heart of this shift lies a critical challenge: the generational…

As we approach the Christmas 2024 peak season, ocean freight rates are expected to fluctuate significantly. A perfect storm of high seasonal demand, ongoing supply chain disruptions and the potential for further disruptions is fueling this volatility. Retailers, still scarred by the supply chain turmoil of previous years, are starting to secure shipping capacity earlier…

Recently, ASOS made a splash in the e-commerce world by utilizing Nibble during its annual sample sale. For those unfamiliar, Nibble is an artificial intelligence chatbot that allows customers to negotiate deals on their items. Some shoppers reported receiving deals as much as 40 percent off items that were already listed on sale. The implementation…