Today on Total Retail

High-end department store Neiman Marcus on Monday disclosed a data breach, shortly before a hacker offered to sell information belonging to millions of the company’s customers, reports SecurityWeek. The company told the Maine Attorney General’s Office that the breach has impacted more than 64,000 individuals. Shortly after Neiman Marcus disclosed the breach, a hacker who…

Earlier this year, Walmart announced that it reached its goal of reducing greenhouse gas emissions by 1 billion metric tons across its product chain earlier than expected. Achieving this milestone six years ahead of schedule not only demonstrates the company’s steadfast commitment to sustainability but also sets a compelling example for others to establish and…

We launched a simple innovation on a nipple cover in 2022 without a plan, investors, a following, and any money in a marketing budget. This was the beginning of CAKES body, which will generate over $30 million in revenue in its third year in business — and do so very profitably and donate over $1…

The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across multiple platforms. As businesses strive to stay competitive, understanding the importance of integrating digital and in-store promotions is crucial, especially when targeting a business-inspired audience.…

Amazon.com has been successful with many unusual strategies over the years, but one of the company’s most recent wins has been convincing retailers to undervalue their physical assets and focus on trying to compete in the online sphere. This focus on digital commerce has successfully distracted retailers from fully monetizing the massive opportunity already within…

Under Armour on Friday said it has agreed to pay $434 million to settle a 2017 class action lawsuit accusing the sports apparel maker of defrauding shareholders about its revenue growth in order to meet Wall Street forecasts. The proposed settlement, subject to court approval, averts a scheduled July 15 trial in Baltimore federal court.…

Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct the most persistent misconceptions about A/B testing in email campaigns.…

Diversification, whether you’re talking about a financial portfolio or workforce, is a common pursuit across business functions, and marketing is no exception. More diversified marketing programs perform better and are more resilient — or so the standard thinking goes. But it’s important for marketing leaders to remember that diversification isn’t the end goal; it’s a…

In episode 458 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gerardo Soto, vice president of brand marketing and sports partnerships at Lowe's, a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. Listen in as Soto details the retailer's partnership with global soccer star Lionel Messi,…

The retail industry is drowning in customer feedback. From reviews to digital surveys to in-store polls to social media posts, customer feedback is everywhere. Smart businesses know this feedback is valuable. They try to glean insights about their business based on customer feedback. The most valuable feedback is qualitative feedback, left in open text boxes…