Today on Total Retail

The next generation approaches shopping in a fundamentally different way than earlier generations. They're frequently regarded as a more difficult audience to engage, having grown up with cellphones, making it more difficult to attract their attention than millennials. On the other hand, Gen Z alone has over $450 billion in buying power, and Gen Alpha…

In recent years, delays and disruptions in the global supply chain have wreaked havoc on product lead times and threatened total paralysis for industries. Bottlenecks due to global conflict, shipping container shortages, never-before-seen port congestion, lack of infrastructure, and limited transport capacity and skilled labor are just a few examples of the chaotic economic environment…

Walgreens is closing approximately 1,200 locations as the drug store chain struggles to contend with online competitors and declining prescription drug payments, reports CNN. By 2027, about one in seven Walgreens currently open will close its doors. About 500 Walgreens will be shuttered over the next year, the drug store chain announced Tuesday. Those closures…

After reading his own obituary, American writer Mark Twain is said to have wryly remarked, “The reports of my death are greatly exaggerated.” I have a similar thought whenever I read an article about the death of retail stores because, if you look past the sensationalist headlines, the opposite appears to be true. Earlier this…

In today's digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace. Enter purpose-driven marketing — the compass guiding brands through this chaos and revolutionizing…

To sell or not to sell on marketplaces? That’s the tough question many small and midsized businesses (SMBs) are asking themselves. Maybe it’s something you’re considering, too. On one hand, third-party online marketplaces offer a powerful way to reach millions of potential customers. In fact, over 60 percent of sales on Amazon.com's store come from…

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brand’s marketing plan could adapt in real time to meet each customer’s evolving preferences and…

True Value, a 75-year old hardware store brand, has filed for bankruptcy and is selling substantially all of its operations to a rival, the company announced Monday. In a press release, True Value said it will continue day-to-day operations of selling hardware and other homeware tools to its 4,500 independently operated locations during the Chapter 11…

Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at the Total Retail Tech event last month, sharing her career journey — and the influence that technology has had on it. The former Starbucks executive…

The digital advertising world was poised for a major transformation with the anticipated end of third-party cookies. For years, marketers had relied on cookies to track user behavior and deliver targeted ads. Google’s plan to phase them out by 2025 marked the beginning of what many saw as a cookie-less future, driving the industry toward…