Web Optimization
June 30, 2021 at 5:21 pm
During a virtual keynote hosted by the National Retail Federation (NRF) on June 24, Jeff Gennette, Chairman and CEO of Macy’s Inc, discussed the company’s digital transformation since the beginning of the pandemic, how customer behaviors have changed and what the department store is doing to adapt, and why diversity and inclusion is critical to…
June 29, 2021 at 3:57 pm
If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…
June 17, 2021 at 7:57 am
Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.
June 3, 2021 at 11:45 am
Buy online, pick up in store (BOPIS) orders have doubled over the past year as consumers looked to avoid in-person shopping. For instance, Target’s 2020 earnings report announced that order pickup grew more than 70 percent last year. What’s more, it revealed that multichannel customers spend, on average, nearly 4x more than store-only customers and…
May 26, 2021 at 6:20 pm
Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked “purchase” from the comfort and safety of their homes — and many for the first time. Consumers’ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, they…
May 19, 2021 at 1:08 pm
The rapid growth of online shopping over the past year has been welcomed news for merchants facing a decrease in brick-and-mortar sales stemming from the pandemic. A recent report found that U.S. e-commerce sales were up 44 percent in 2020 compared to the previous year. However, despite record e-commerce growth during the past 12 months,…
May 13, 2021 at 2:12 pm
Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchants…
May 10, 2021 at 2:34 pm
New data from the 2021 Adobe Digital Economy Index makes it clear: online spending is surging and shows no signs of stopping. In fact, Adobe expects that by 2022, e-commerce will become a $1 trillion market. To stay competitive and efficient in this increasingly critical space — and to enable a more robust customer experience…
May 4, 2021 at 12:12 pm
If the pandemic has taught us anything, it’s that retailers need to be flexible and nimble in their e-commerce initiatives to keep website visitors engaged — all while increasing conversions and enhancing the customer experience. Exposing website trends is a form of social proof that bridges the gap to a new customer experience. According to…
May 3, 2021 at 3:10 pm
E-commerce saw unprecedented growth in 2020 as consumers relied on retailers’ sites for even the most routine purchases. Many brick-and-mortar stores adapted to the demand for digital and touchless service by offering curbside pickup. Online sales surged over the Q4 holiday season, which was extended due to a rescheduled Amazon Prime Day and earlier-than-usual shopping…
