Web Optimization

Consumers today expect the ability to shop on their own terms, be it browsing on their phone, switching to a desktop to complete an order and then picking it up in-store, or any other mapping process they may take on the route to a purchase. And more importantly, consumers want the experience to be frictionless…

With holiday shopping beginning earlier each year, now is the time for brands to identify and understand their customers’ behavior online to stay competitive during the busiest time for retailers. A new study indicated that six out of 10 consumers will mainly shop online this holiday season, and more than half plan to start before…

In an e-commerce world obsessed with finding a magic cure for creating the perfect customer experience (CX), headless commerce is the hot new elixir. Retailers have heard time and again how a headless website architecture improves speed and performance by decoupling the front-end and back-end of their core systems. It sounds so enticing that some…

Customers have high expectations for online shopping. Not only do online retailers need to imitate the experience of in-store shopping, they also need to make online shopping worthwhile to their customers. For consumers, online shopping can be risky. Is the ordered product what they were expecting? How soon do they need the product? Will it…

Over the last decade, e-commerce has changed to reflect the explosive growth of the digital world. New frontiers, including social media, have evolved to allow consumers to purchase goods directly through digital platforms. Retailers have adjusted their strategies to cater to this new version of shopping. The past two years have also shown legions of…

Today’s shoppers expect a lot from online retailers. In a June PwC survey of global shoppers, respondents ranked important e-commerce attributes. Coming in at the top were fast, reliable delivery; in-stock availability; ease of returns; and convenient site navigation. These results underscore that the most important thing an online retailer can do to drive sales…

In the past year, retailers have quickly ramped up their e-commerce offerings, but they still have a blind spot: when shoppers stumble on obstacles along the path to purchase, they’re unlikely to ask for help. As a result, sellers are losing out on big opportunities. That’s the surprising truth revealed by new consumer research from digital experience…

From first touch through conversion, retailers have carefully curated the entire online shopping experience to win consumers. However, far too often, brands overlook the foundation of that experience: site speed and performance. Until now, the impact of site speed was largely unknown. Does it really improve site key performance indicators? And if so, by how much? Introducing the…

While developers and CTOs worldwide perform Oscar-worthy "Red Queen" impersonations, screaming that for e-commerce it’s “off with its head,” it's worth stepping back to review the actual costs of going headless. Here, we’ll discuss headless e-commerce and its associated effects on costs and content. Headless, Simplified Headless e-commerce isn’t new. “Going headless” means separating your…

It’s no secret that the pandemic accelerated the pace at which e-commerce is growing — with marketing strategies dynamically pivoting to meet the ever-evolving change in consumer behavior. In-person retail was hit hard by rolling lockdowns, forcing consumers to shop from the safety of their homes, and consequently disrupting consumer behavior for decades to come.…