Web Optimization

Online shopping is pretty much the norm these days. More consumers are buying more products across a greater range of categories than ever before. For their part, brands and retailers are anxious to close sales, and in that pursuit deploy a number of tactics to ensure that happens. However, it’s not exactly a fun experience…

Twenty-six percent of Americans live with a disability, accounting for $490 billion in disposable income every year. These consumers want to discover products, learn more about them, and purchase easily, rights guaranteed by the Americans with Disabilities Act (ADA). A 2019 survey of disabled shoppers revealed that 86 percent would pay more for the same…

A picture may be worth a thousand words, but for online retailers, the right picture format can be worth a few extra conversions. In the highly competitive world of e-commerce, one thing is certain — speed matters. Study after study shows that customers’ tolerance for slow digital experiences has a meaningful impact on how they…

There’s a new Black Friday tradition and it’s much more problematic than long lines and empty shelves: IT outages. During 2020’s Black Friday weekend, nearly 50 major brands suffered outages or site performance issues. PetSmart and Missguided experienced the most issues, per data from web optimization software company Yottaa, while brands like Zara, Dick’s Sporting…

As retailers prepare for yet another pandemic-altered holiday shopping season, there are a higher-than-usual number of uncertainties they must address to best serve their customers and drive sales. The good news is that sophisticated and increasingly accessible technology solutions are making that task easier. In particular, artificial intelligence (AI) has emerged as a valuable tool…

Fasten your seatbelts — it’s going to be a wild holiday shopping season. 2020 marked a profound shift in the way consumers shopped for the holiday season, from Black Friday (the biggest one of all time by a lot) to an extended and very merry Christmas for many retailers. In fact, online holiday revenue grew…

Last year’s unprecedented holiday shopping season brought e-commerce’s rapid expansion to the forefront. The pandemic forced brands and consumers to adapt to online shopping and virtual experiences, completely altering the way that consumers discover, shop and make purchase decisions. A recent MarTech study found that 81 percent of Americans did more than half of their…

This September, a mere 30 customers waited online outside London’s flagship Apple store for the iPhone launch. Meanwhile, across the world, the Chinese Apple website crashed because of the sheer number of online shoppers. There’s no doubt about it: The days of consumers waiting outside stores and fighting over products are numbered. Retail is moving online.…

Consumers are counting on e-commerce to power them through a challenging holiday season. To avoid disappointing shoppers, retailers must eliminate glitches, boost transparency, and streamline functionality, especially on mobile. A recent survey of more than 1,600 U.S. consumers by FullStory reveals that shoppers are already experiencing the effects of supply chain problems and staff shortages…

It takes months for retailers to get the right technology, processes and infrastructure in place to support the heavy workloads the holiday shopping season entails. With the busy holiday shopping season upon us, there’s an opportunity for last-minute optimizations, adjustments and considerations to help you best prepare your e-commerce site. Focus on the Basics It’s…