Web Optimization

Research indicates that 65 percent of retailers are more likely to sell to existing customers than to new customers, and it costs five times as much to attract new ones than to retain existing ones. It’s a clear challenge to keep and add customers to retail ecosystems. To e-commerce retailers, there are significant costs to…

As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…

As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whom…

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail landscape and, inevitably, the role of digital vs. in-store shopping. A new report from…

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

Today, retailers spanning nearly every industry have an online shopping component. For many industries, though, launching and managing an online store is filled with frustration and growing pains. After all, the online shopping experience is vastly different and more complex than in-person shopping, and successfully launching an online store comes with challenges. Whether it’s posters,…

History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian McGlynn, general manager of e-commerce at Coveo, an artificial intelligence (AI) relevance platform that powers e-commerce experiences for search, navigation, recommendations, and personalization. McGlynn discusses his professional background that led to his current role, an overview of Coveo's business offerings, and what…

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “4 Ways to Stop Irritating Your Consumers in 2022,” authored by Pamela Erlichman, chief marketing officer at Jebbit, quiz software for capturing first-party data. The author writes that the online shopping experience…

Online shopping is pretty much the norm these days. More consumers are buying more products across a greater range of categories than ever before. For their part, brands and retailers are anxious to close sales, and in that pursuit deploy a number of tactics to ensure that happens. However, it’s not exactly a fun experience…