Web Optimization

Holiday preparations can be exhausting — from baking cookies to filling stockings, consumers are exceptionally busy this time of year. Shopping for holiday gifts only adds to the stress as consumers are scrambling to cross off the items on their list. Additionally, this season will likely look different as shoppers are currently facing the impacts…

In the blink of an eye, the holiday season is back in action. To no surprise, retail experts predict the continued growth of online shopping during the busy season, with e-commerce sales expected to climb by 13.5 percent, reaching a whopping $262 billion. With this anticipated surge, retail brands that fail to provide the top-notch…

The wild ride of holiday retail has spun through COVID uncertainty, supply chain challenges, and now inflation and fears of a looming recession. While the only reliable prediction retailers can make about the 2022 shopping season is that it's bound to be unpredictable, early data indicates that a focus on digital excellence and efficiency can…

The e-commerce landscape has become hypercompetitive as more consumers shop online. Retailers are investing significant resources in driving traffic to their websites through a combination of channels (e.g., search, social, email, SMS, etc.), yet far too often that traffic isn’t converting once on a store’s site. Coinciding with the rise in online traffic are shoppers’…

Even before the pandemic, there was a clear shift in how many of us were shopping. A nice day perusing the shops downtown or strolling through the mall is fun and exciting, but the convenience of the virtual buying experience has changed the entire landscape of shopping for good. Thanks to the digitization of the…

E-commerce is changing every day as brands are having to pivot to accommodate logistical challenges, try new marketing strategies to retain site visitors, and navigate conversion rate hurdles that fluctuate throughout the year. Several e-commerce brands are turning to domestic manufacturing, designing, creating and manufacturing products in the United States. One of those brands is…

The holidays are almost here and with it, the biggest sales season of the year. And while it’s the most wonderful time of the year, there are trends and economic factors that will impact holiday shopping, including rising inflation and prices, continued supply chain issues, and additional impacts of the COVID-19 pandemic. Despite these challenges,…

Summer is winding down, which means online retailers are once again taking steps to ensure their website operations are sufficiently bulked up to handle the approaching traffic onslaught. They're focusing on scalability, elasticity, and increasingly observability — which is emerging as a hot buzzword lately. Observability is growing in importance given today’s sprawling application and…

At its core, a gift list is designed to make it easy to respect the values of the recipient or receiver. Unlike a wish list, it's always shareable and shoppable and, consequently, a sales and revenue generator for online stores. Furthermore, the ecosystem for a gift list is open, not exclusive to a single retailer,…

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…