Web Optimization

With economic uncertainty feeling like the norm these days, many are looking at businesses that thrived during the recession of 2008, eager to glean clues as to the best way forward through today’s stormy seas. However, decision makers don’t have to travel as far back in time to find a blueprint for success. I believe…

There are some brands out there that may think Prime Day is all hype. As the CEO of Volcanica Coffee, I promise you that's not the case. In 2022, Prime Day increased our sales by a staggering 52 percent vs. the previous year and we're optimistic for the upcoming event on July 11-12. If done…

While having a product page with images and a simple description may have sufficed a few years ago, now the e-commerce landscape demands that your product pages are both optimized and effective. A considered, well-designed product page can boost search engine optimization, improve customer experience, and increase your conversion rate. For perspective, average e-commerce conversion…

Today’s e-commerce customers are overwhelmed. Across every part of the shopping journey, retailers are fighting for shoppers’ attention, trying not only to sell them products, but also to convince them to take actions that will drive additional revenue. Whether they’re asking customers to sign up for a credit card, download an app, enroll in a…

If you ask someone about their week, you’re unlikely to hear a story about a retail experience — and that’s exactly how it should be. With some exceptions, we mostly want our shopping experiences to be as invisible as possible. Sometimes, it really is about the destination. For many people with disabilities, online shopping can…

E-commerce experiences on mobile, desktops and browsers are becoming more innovative and engaging by the day. Retailers have transitioned from delivering simple pages with a few static images to brand pages with 360-degree spinning videos that highlight product nuances. Businesses are also testing virtual try-on tools, personalizing content, presenting shoppable videos for live streams, etc.,…

Converting social media traffic can be frustrating for online retailers. Consumers are spending more time and attention than ever on social channels, but traffic doesn't pay the bills. Converting social followers into paying customers is where the challenge lies. Why are conversion rates from social lower, and what can you do to change this? We…

Amid economic turbulence, many retailers are revamping their marketing strategies to try and bring in more customers. However, increasing advertising spend is not the end-all-be-all solution to boosting their bottom lines. Instead, they can increase their revenue by more effectively capitalizing on the customer interactions they already have on their e-commerce platforms and outperforming competitors.…

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…

We’ve all done it: We get to that point of finishing our purchase and we’re presented with the choice of checking out as a guest or creating an account with the retailer. Some part of us knows that we should just create the account — but then we hesitate. The form, the fields, the time,…