Web Optimization

5 Practices to Enhance E-Commerce Customer Engagement
November 16, 2023 at 8:38 am

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customers’ attention requires expertise in the latest customer experience trends and e-commerce technologies. That’s why forward-looking digital…

Tips to Supercharge Your E-Commerce Strategy This Holiday Season
November 7, 2023 at 10:48 am

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…

3 Ways Online Retailers Can Improve the Shopping Experience for People With Disabilities
November 2, 2023 at 10:36 am

Online shopping is supposed to be all about speed and convenience. But for the 1.3 billion people globally who have a disability, accessibility issues can make it hard to browse e-commerce sites, compare products, or enter payment details. Imagine trying to buy a jacket online without knowing crucial details about fit, color or pattern. Or…

5 Tips for Avoiding Online Holiday Shopping Fails
October 31, 2023 at 10:57 am

Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. ‘Tis (almost) the season for serious shopping — and retailers need to make sure their customers’ online experiences are merry and bright. However, as readers of this article well-know, the…

Driving Sales and Brand Loyalty With Compelling PDPs
October 24, 2023 at 9:48 am

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…

The Holiday Shopping Crisis Impacting E-Commerce Companies: Downtime
October 23, 2023 at 10:26 am

Are you ready for the holiday shopping season? While it may seem like it’s still a ways off, the reality is now is the time to put in place one of the most important tools you have for keeping your e-commerce business alive and well: a network contingency plan. Even the Big Retailers Feel the…

Create a Secure and Reliable Shopping Experience This Holiday Season From Homepage to Cart Checkout
October 18, 2023 at 10:28 am

For e-commerce brands, the holiday online shopping rush often comes with numerous opportunities. A seasonal window to gain the attention of new shoppers through discounts, drive higher conversion rates, and build stronger loyalty with current customers. This year, many retailers hope to maintain the e-commerce sales success they experienced during the pandemic, even though consumers…

4 E-Commerce Metrics You Aren't Measuring ... But Should Be
October 10, 2023 at 5:47 pm

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

3 Things Retailers Should Do Now to Prepare for Black Friday
October 5, 2023 at 2:15 pm

With the leaves turning colors and the arrival of cooler temperatures, retailers are turning their attention to ensuring their e-commerce systems are ready for holiday 2023. The complex, fluctuating economic conditions this year mean they’re facing a distinct set of challenges: ever-present inventory planning and delivery logistics challenges alongside a prediction of flat or modest…

Drive Higher Conversion and Increased Loyalty by Delivering Seamless E-Commerce Customer Experiences
September 14, 2023 at 8:39 am

Delivering a seamless customer experience across multiple channels requires an e-commerce solution with omnichannel capabilities to ensure a consistent brand experience across all channels. Whether customers are interacting with your business through a website, mobile app, social media or physical store, this consistency builds trust, strengthens brand loyalty, and reinforces the brand image. In addition…