Web Optimization

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

6 Website Flaws That Will Chase Your Customers to a Competitor
October 25, 2018 at 4:28 pm

Your website is the first impression you make on a user and the last you leave. It will either provide an intuitive experience or a frustrating one. It has the power to either engage prospects or deter them, inviting them to make a purchase or encouraging them to seek out a competitor instead. According to…

How Retailers Can Optimize Their Sites for Peak Holiday Sales
October 16, 2018 at 10:43 am

It’s crunch time for retailers with the holiday shopping season just a few weeks away. With the continued demise of brick-and-mortar stores, retailers are grappling to create a digital experience that delights across every channel. Amazon.com's Prime Day fail this summer showed the importance of ensuring your site is geared to deal with surges in…

Catching Up on Quality Assurance in the Dog Days of Summer
August 30, 2018 at 10:38 am

Summer goes by fast, but it can feel really slow when you’re stuck at work — especially when it seems like the office is empty and everyone has taken the week off. But just because there may not be any urgent projects demanding your time or teammates demanding your attention, it doesn’t mean you can’t be…

Performing a Risk Analysis of Your E-Commerce Website
August 21, 2018 at 9:38 am

When you operate an e-commerce website, there are probably a few things that are high on your list of priorities: functionality, usability, mobile friendliness and performance come to mind. But sometimes it can be difficult to know exactly which test cases you should spend your time and energy on. The key is understanding your application…

eTail East Arms Online Retailers for the Coming Holiday Shopping Battle
August 13, 2018 at 1:15 pm

Attendees to the eTail East Conference in Boston last week may have suffered from a heat wave, but it didn’t stop them from thinking about the holiday season a few months away. The agenda for this year’s conference featured insightful and useful content focused on helping retailers make the most of the upcoming 2018 holiday shopping…

Report: How Amazon Fixed its Prime Day Glitches
July 23, 2018 at 1:54 pm

Amazon.com failed to secure enough servers to handle the surge in traffic on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC. As we reported, Amazon suffered glitches at the start of Prime Day on July 16, slowing sales on…

Can a Retail Website Have Great Features and Still Load Fast?
July 20, 2018 at 9:33 am

Are online retailers finally delivering a fast website experience? That’s the question posed by the newly released Retail Systems Research (RSR) report, 2018 eCommerce Website Performance: The Stakes Are Increasing, But Are Retailers Falling Behind? The report is a follow up to RSR’s 2017 report, eCommerce Performance: What Works, What Doesn’t, and What’s Next?, and ranks…

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…