Web Optimization

Join to hear tips on how you can supercharge your search by understanding the four analytical pillars of an effective search solution.

Retailers’ organic search strategies on Google should now be tightly tailored to the niche they operate in. That’s because artificial intelligence (AI) and machine learning are helping the search engine to pinpoint more clearly than ever the specific factors that best satisfy queries for different niches, topics and user intentions. This is the main takeaway…

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…

If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the handles, then turn around and go somewhere else. For many retailers, the holiday season is a time of both trepidation and anticipation. As both Macy’s and Lowe’s discovered last year with site outages due to overcapacity, it’s…

The long awaited time of the year is finally here, and with giants like Amazon.com taking a stronghold on the market retailers will need to put their best foot forward to rise above this holiday shopping season. This year, Americans spent around $3 billion online between Prime Day and Labor Day, and Black Friday is…

Thanksgiving weekend has evolved into the biggest shopping days of the year, with Black Friday and Cyber Monday deals enticing people to purchase gifts early as well as items they’ve been coveting for months. This year, Black Friday online sales soared to $6.22 billion in the U.S., a 24 percent jump from a year ago…

The holiday shopping season is in full swing, with online sales records smashed yet again. Thanksgiving Day, Black Friday and Cyber Monday all saw record online sales this year, and the spending is expected to continue through the rest of the holiday season. While the sales numbers make exciting headlines, a group driving retailers’ success…

Risking website performance is simply not an option. We’ve crafted a list of dos and don’ts for Cyber Monday.

Attendees will leave this webinar with a better understanding of how global e-commerce opportunity will impact future success.

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…