Web Optimization

Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. It’s up to brands to ensure consumers’ experiences on their digital platforms are flawless or they risk…

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

According to Webscale’s recent State of E-Commerce Infrastructure report, 6.4 percent of online merchants cited downtime as their biggest challenge during the e-commerce industry’s lucrative fourth quarter in 2018. Furthermore, 11.9 percent of merchants reported serious site slowdown issues, and 21 percent admitted to experiencing cyber attacks. Lastly, 18.35 percent of merchants grappled with all…

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

How retailers and brands can make changes to their digital properties — websites (desktop, mobile) and apps — to increase conversion.