Web Optimization

As the key trading period in retail, ensuring a successful holiday shopping season is a matter of survival for e-commerce and traditional retailers alike. But that’s about the only thing retailers can be certain of. Over the last few years, the shape of the peak shopping season has evolved in new and (sometimes) unexpected ways.…

E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3 billion this year. Is your business attracting its share? If your numbers don’t hold up to digital growth trends, it may be that your website is poorly designed. The following page elements are must-haves for e-commerce businesses, so make sure…

We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve the customer experience within PWAs. In a recent 2019 Q2 Mobile Commerce Insights Report, we…

The age of digital disruption has arguably impacted retailers more than any other industry, with well-known brands going out of business or closing stores on a regular basis and consumers increasingly choosing online shopping over brick-and-mortar because of convenience. With pressure to stay competitive, when an outage of any kind (point-of-sale system, inventory management, etc.)…

There's a lot of research covering how specific personalization tactics have driven return on investment, but what about quantifying the cumulative effect of personalization across the customer journey? In our most recent Ecommerce Quarterly, Monetate’s researchers analyzed more than 1 million online shopping sessions across our retail customers. The goal was to see whether a…

Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.

Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the event’s legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really make…

The feeling of summer is in the air, which is a worthy excuse to hold a sale. Between Mother’s Day and Father’s Day, Easter, Memorial Day, Fourth of July, Prime Day, and everything in between, businesses are handing out discounts once the weather turns warm. But is your site truly ready for the seasonal flash…

Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. It’s up to brands to ensure consumers’ experiences on their digital platforms are flawless or they risk…