Web Optimization
Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback ofโฆ
Itโs no secret that customer experience โ whether in-store or online โ is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience theyโre having is subpar. The statistics backโฆ
Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights intoโฆ
For any brand to thrive, it needs to get repeat orders from loyal customers while also attracting new visitors. Holding on to existing customers is tricky while your competitors are waiting to snatch them away when you slip up. It would be difficult if you're stuck with performing repetitive tasks instead of innovating a customerโฆ
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, โ4 Things Your E-Commerce Homepage is Missing,โ written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.โฆ
The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will reach $6.7 trillion by 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses canโt afford to lose sales due to poor website design. For most websites, there are established best practices that can help you buildโฆ
As the key trading period in retail, ensuring a successful holiday shopping season is a matter of survival for e-commerce and traditional retailers alike. But thatโs about the only thing retailers can be certain of. Over the last few years, the shape of the peak shopping season has evolved in new and (sometimes) unexpected ways.โฆ
E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3 billion this year. Is your business attracting its share? If your numbers donโt hold up to digital growth trends, it may be that your website is poorly designed. The following page elements are must-haves for e-commerce businesses, so make sureโฆ
Weโll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.