Web Optimization
November 25, 2019 at 12:36 pm
There’s a reason why the shopping season after Nov. 1 feels like the Super Bowl of retailing. According to industry data, almost half of all retailers’ sales occur between Nov. 1 and Dec. 31. The newest forecast from eMarketer predicts U.S. retail sales for the 2019 holiday season will climb 3.8 percent to $1.008 trillion, with…
November 21, 2019 at 10:43 am
As retailers ramp up their planning for the 2019 holiday season, they need to prepare for a number of factors that can negatively impact website performance. It’s not enough to simply ensure there's sufficient network capacity for the traffic they're forecasting. First and foremost is security, and preventing the debilitating performance problems, including outages, that…
November 20, 2019 at 10:05 am
Analysts predict global enterprises will spend nearly $2 trillion on digital transformation by 2022. With digital initiatives and technology becoming ubiquitous with business today, one would think that companies would be more than ready for a world where virtually every touchpoint with customers is digital. Unfortunately, the fact that Target, British Airways, Facebook, and Twitter…
November 18, 2019 at 12:51 pm
Holiday shopping season is here! In fact, holiday shopping launched in … July?! According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall…
November 8, 2019 at 10:42 am
Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…
November 5, 2019 at 12:01 pm
It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…
November 5, 2019 at 11:38 am
Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights into…
October 23, 2019 at 11:24 am
For any brand to thrive, it needs to get repeat orders from loyal customers while also attracting new visitors. Holding on to existing customers is tricky while your competitors are waiting to snatch them away when you slip up. It would be difficult if you're stuck with performing repetitive tasks instead of innovating a customer…
October 18, 2019 at 1:25 pm
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…
October 18, 2019 at 10:01 am
The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
