Web Optimization

Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…

Of the numerous malicious attacks that significantly affect your e-commerce business, client-side malware is one of the most lethal because it comes from the customer’s computer and isn't easily detectable. Its core goal is to interfere with client traffic on your website by redirecting them to other online stores. If not dealt with, client-side malware…

One second of page delay could cost Amazon.com $1.6 billion in annual revenue. But scraping this one second is a tricky task, especially for online retail, with websites all about product images. Consumers want to see high-quality photos of a product from every angle before they click “Add to Cart.” Still, a large number of high-resolution…

While parts of the world are beginning to open up again and some consumers are anxious to get back into stores, many will continue to shop online as much as possible for a long time to come. Over the past couple of months, a lot of retailers have risen to the occasion to serve their…

In a typical year, this would be roughly the time we start preparing our annual analysis of what e-commerce retailers can expect in the upcoming Black Friday season. This isn't a typical year. The pandemic has upended whatever plans businesses might have been thinking about a few months ago. Perhaps more than any other part…

Today’s shoppers are busier than ever before. Whether it’s due to both spouses working in married-couple families, skyrocketing commute times (at least prior to the COVID-19 pandemic), or just the everyday busyness of modern life, consumers have less time to meet their commerce needs. Beyond the essentials of spending time with family, sleeping, preparing food and…

With an estimated 37 percent share of the U.S. market, Amazon.com is the retailer most online shoppers are familiar with, and the one that sets their expectations for customer experience (CX). That makes Amazon a formidable competitor. It also makes Amazon a resource that retailers can study and emulate to improve their own CX. While…

As a result of COVID-19, nonessential brick-and-mortar retailers have been forced to close their doors and pivot to rely solely on digital to survive. This reliance looks permanent, with recent research from Capgemini identifying that in the next six months to nine months, only 39 percent of consumers expect a high level of interaction with…

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

As retailers adjust to the ever-changing landscape and shifting consumer spending behaviors due to COVID-19, getting the most out of every sale becomes a crucial strategy. Now, retailers not only need to drive shoppers to their e-commerce site, but once there, really need to maximize efforts to encourage greater sales, repeat shopping, and decreased cart…