Web Optimization

Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

U.S. Department of Commerce figures show that even with many retail outlets closed for several weeks due to the COVID-19 pandemic, total retail sales rose 4 percent between January and June 2020. Much of this was driven by a 30 percent increase in e-commerce spending. Now, a new Pollfish survey shows nearly 77 percent of…

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

Loyalty programs can help online retailers improve customer retention, increase cross-sell and upsell opportunities, and expand margins and revenues. However, poor user experiences can impair customer satisfaction and hamper loyalty programs. Today’s consumers expect fast, friction-free and secure interactions from any device. To unleash the full potential of their loyalty program, retailers need to accelerate…

With the threat of winter sparking more coronavirus spread, many consumers will be staying at home and shopping online for their holiday gifts this year. In fact, it’s already reported that e-commerce sales have surged more than 30 percent in 2020. While this is promising for the retail industry as a whole, it's also a…

People are spending a lot more time inside than they used to, which has obviously led to more time online. We’re video chatting more, gaming more and, of course, shopping online more. Whether you’re peddling pet clothes, furniture or even medical essentials, you’re going to see a surge in orders as the pandemic holiday crush…

2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months, attempting to weather the fallout from our COVID-19 new normal and pivot their operations in response to our anticipated next normal. Many business leaders are understandably somewhat disoriented by the rapid changes we've…

It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then ... poof, they’re gone. What happened?…

Despite the sweeping changes the pandemic has made to our economy, today’s e-commerce brands are well-positioned to capture — or recapture — shoppers just in time for the holiday shopping season. During the pandemic, retail giants such as Amazon.com and Walmart reported astounding growth in e-commerce sales as consumers used online shopping as their new…