Web Optimization

Take off your retailer hat for a moment. As a consumer yourself, you’ve likely browsed an e-commerce website only to be stuck on a slow-loading page. It’s a frustrating experience. As the seconds go by, you wonder if you need to hit the "back" button, refresh the page, or if your time would be better…

As retail stores closed during the pandemic, the importance of safe online shopping became more significant than ever before. However, many businesses just aren’t giving shoppers the level of trust they expect and need. If you want consumers to confidently convert, you’ll need your website to feel secure. The level of trust consumers have for…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours.…

The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…

While COVID-19 has brought lots of uncertainty to our world, nothing has been “certain” in the retail world for a very long time, and the current pandemic has undoubtedly disrupted anything resembling “business as usual.” However, whether you run a tiny, web-only startup, are the owner of a single small town brick-and-mortar shop, or the…

Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

U.S. Department of Commerce figures show that even with many retail outlets closed for several weeks due to the COVID-19 pandemic, total retail sales rose 4 percent between January and June 2020. Much of this was driven by a 30 percent increase in e-commerce spending. Now, a new Pollfish survey shows nearly 77 percent of…

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…