Web Optimization

Headquartered in Golden, Colorado, Yeti Cycles was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in producing world-class racing bikes. Over the years, Yeti Cycles grew one of the most widely recognized race teams in mountain bike history and won numerous world and national championships. The…

According to new data from IBM’s U.S. Retail Index, the e-commerce sector has been fast-tracked by five years due to the lifestyle-altering nature of the pandemic. Stay-at-home orders, store closures, and general pandemic-induced hesitancy from shoppers with regard to public places have shifted the balance towards digital shopping at the expense of the in-store experience. In…

Online retailers experienced an 88 percent global cart abandonment rate in 2020, according to Statista.  So what’s driving this depressing statistic, and what can a retailer do about it? You may want to consider partnering with a company that specializes in cart abandonment strategies like CartStack or Tone, or check out global payment platform offerings…

Take off your retailer hat for a moment. As a consumer yourself, you’ve likely browsed an e-commerce website only to be stuck on a slow-loading page. It’s a frustrating experience. As the seconds go by, you wonder if you need to hit the "back" button, refresh the page, or if your time would be better…

As retail stores closed during the pandemic, the importance of safe online shopping became more significant than ever before. However, many businesses just aren’t giving shoppers the level of trust they expect and need. If you want consumers to confidently convert, you’ll need your website to feel secure. The level of trust consumers have for…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours.…

The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…

While COVID-19 has brought lots of uncertainty to our world, nothing has been “certain” in the retail world for a very long time, and the current pandemic has undoubtedly disrupted anything resembling “business as usual.” However, whether you run a tiny, web-only startup, are the owner of a single small town brick-and-mortar shop, or the…

Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…