Web Optimization

A sleep company that sells mattresses, pillows, sheets and other accessories, Casper was having nightmares about its commerce platform migration from a legacy system. However, after a lengthy overrun in project timeline, Casper was ready to go live on Salesforce Commerce Cloud. With that go-live came a stated goal to improve its checkout conversion rate,…

In the competitive world of retail, early planning is your secret weapon for a standout holiday season. Preparation makes all the difference between a successful holiday season and a disastrous one. Putting off these efforts can put your business at a serious disadvantage. So why wait? Start planning now. Importance of E-Commerce The retail world…

Millions of shoppers flooded Amazon.com on Prime Day in July — but the online retail frenzy didn't just benefit Amazon. In fact, shoppers spent $14.2 billion across various e-commerce sites, an 11 percent increase from last year. Amid persistent inflation, shoppers are searching for discounts, and sales events are proven to attract consumer attention. However,…

In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is…

Following a record-breaking “Cyber Five,” retailers are crossing their fingers for robust sales to continue throughout the holiday season. But as online spending rises, so does online shopper frustration — and this has the potential to harm both immediate and long-term sales. Retail data from FullStory shows that online shoppers experienced a 16.3 percent year-over-year…

The holiday season is the Super Bowl for retailers, with November and December accounting for 19 percent of total retail sales — even higher for some retailers — in the last five years. Since online purchasing comprises nearly 40 percent of holiday shopping, retailers can't afford to lose sales and frustrate consumers through website outages. Unfortunately,…

For small businesses, the holidays aren’t just the most wonderful time of year, they’re the most critical for driving sales and gaining new customers. While independent shops are popular for those who want unique and meaningful gifts for their loved ones, big-box retailers look to dominate the space through advertising and can’t-miss offers. With powerful…

Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailers…

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customers’ attention requires expertise in the latest customer experience trends and e-commerce technologies. That’s why forward-looking digital…

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…