User Experience

What Retailers Need to Understand About the Online Apparel Shopper
April 14, 2022 at 8:15 pm

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail landscape and, inevitably, the role of digital vs. in-store shopping. A new report from…

Themes to Emerge From Shoptalk 2022
March 31, 2022 at 9:33 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges report live from the Women in Retail Pavilion at Shoptalk 2022, which was held this week in Las Vegas. They share their experiences at the industry trade show, including a few of the main themes that emerged during the event, including…

Retailers: It’s Already Time to Start Preparing Your Apps for Next Holiday Season
March 15, 2022 at 3:40 pm

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

3 Ways Retailers Can Reshape Their Digital Experience
March 14, 2022 at 12:03 pm

Retailers and e-commerce players struggled with everything 2021 had to offer, from supply chain issues, delayed inventory, empty shelves, and a scarcity of talent. Based on close work alongside e-commerce and retailers and market observations, here’s how to approach 2022 with smart and tried strategies, with the focus on digital experiences and customer journeys. Large…

The Next-Gen Tech Driving Today’s Digital Customer Experience
March 1, 2022 at 12:14 pm

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Improving CX became a top five initiative for 54 percent of marketing organizations during the pandemic, particularly in the retail sector, with CX budgets increasing by 10 percent on average since the early…

What is Customer Identity and Why Should Online Retailers Care?
February 21, 2022 at 2:33 pm

As a quintessential component of e-commerce, retailers must prioritize a convenient and enjoyable digital experience for their customers. Just as an attractive window display and a clean, stocked store is important for brick-and-mortar retailers, it's equally important to provide a streamlined, enjoyable and secure experience online. This first impression for online retailers begins at login.…

Building Better Connections in 2022 With Personalization and UGC
February 16, 2022 at 6:45 pm

The surge in e-commerce over the last couple of years contributed to a noticeable shift in consumer behavior — there’s no denying that. Instead of being drawn to in-store ambiance with décor and lighting or influenced by physical experiences with products, shoppers now make purchase decisions after engaging with imagery, video and other visual elements…

Top 3 Retail CX Trends for 2022
January 27, 2022 at 9:20 am

The future of retail is more human and more digital. Customer experiences continue to be a brand’s most valuable currency in 2022, with a values-driven CX approach shaping the trends for the industry as we head in this new year. The relationship between brands and their customers has radically changed, creating an amazing opportunity for…

What’s in Store for Retail in 2022?
January 17, 2022 at 6:18 pm

If we’ve learned one thing over the last two years, it’s that predicting the future is nearly impossible. After all, few of us could have anticipated a need to stock up on face masks and basics such as toilet paper before March 2020. While the specifics are difficult to foretell, there are trends that we…

Reflections From the Retail Gift Card Association Forum: A Fast-Changing Landscape
December 14, 2021 at 3:02 pm

In late October, I had the opportunity to moderate a panel at the Retail Gift Card Association Forum (RGCA), the premier annual event in the gift card industry, where senior executives from Panera, Disney, Inspire Brands, and Best Buy joined me in discussing the fast-changing gift card landscape. It was a spirited conversation about trends,…