User Experience

Research indicates that 65 percent of retailers are more likely to sell to existing customers than to new customers, and it costs five times as much to attract new ones than to retain existing ones. It’s a clear challenge to keep and add customers to retail ecosystems. To e-commerce retailers, there are significant costs to…

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers into buyers. But increasingly, the online customer journey is disrupted by pop-up ads, browser plug-ins and extensions designed to redirect shoppers away from your site. More than just distracting, “audience hijacking” can take a real bite out of sales, significantly impacting…

As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…

The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…

It’s no secret that the pandemic changed the way many of us shop. In a more remote world, brands and retailers’ digital efforts have expanded by leaps and bounds in a short time due to necessity. Unfortunately, one of the side effects of this rapid expansion has been a misalignment of information across the countless…

This will be the year that brands hone in on improving the digital experience (DX) for consumers. With 71 percent of consumers expecting companies to deliver personalized experiences and online shopping revenue projected to reach more than $800 billion in 2022, brands need to make DX a priority in order to stand out in a…

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail landscape and, inevitably, the role of digital vs. in-store shopping. A new report from…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges report live from the Women in Retail Pavilion at Shoptalk 2022, which was held this week in Las Vegas. They share their experiences at the industry trade show, including a few of the main themes that emerged during the event, including…

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

Retailers and e-commerce players struggled with everything 2021 had to offer, from supply chain issues, delayed inventory, empty shelves, and a scarcity of talent. Based on close work alongside e-commerce and retailers and market observations, here’s how to approach 2022 with smart and tried strategies, with the focus on digital experiences and customer journeys. Large…