User Experience

After all the recent upheaval to the retail industry and heightened consumer expectations, omnichannel retailers are looking for ways to future-proof their customer experience (CX) strategies to ensure they’re not caught flat-footed again. Customer experience automation, which leverages digital workers to assist customers in accessing product and order information in real time from pre-purchase through…

Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “Tips for Preventing Shopping Cart Abandonment,” authored by Isaac Gurary, CEO of NoFraud. This article shares two key strategies to combat rising product prices and optimize the customer checkout experience. It's critical that…

Research indicates that 65 percent of retailers are more likely to sell to existing customers than to new customers, and it costs five times as much to attract new ones than to retain existing ones. It’s a clear challenge to keep and add customers to retail ecosystems. To e-commerce retailers, there are significant costs to…

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers into buyers. But increasingly, the online customer journey is disrupted by pop-up ads, browser plug-ins and extensions designed to redirect shoppers away from your site. More than just distracting, “audience hijacking” can take a real bite out of sales, significantly impacting…

As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…

The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…

It’s no secret that the pandemic changed the way many of us shop. In a more remote world, brands and retailers’ digital efforts have expanded by leaps and bounds in a short time due to necessity. Unfortunately, one of the side effects of this rapid expansion has been a misalignment of information across the countless…

This will be the year that brands hone in on improving the digital experience (DX) for consumers. With 71 percent of consumers expecting companies to deliver personalized experiences and online shopping revenue projected to reach more than $800 billion in 2022, brands need to make DX a priority in order to stand out in a…