User Experience

David Cost has a voracious appetite for innovative technology that turns online shopping into a sublime event. The vice president of e-commerce and marketing for fast-fashion retailer Rainbow Shops pays close attention to traditional e-commerce metrics. However, his guiding benchmark is singular — experience. Sure, the portion of site visitors who end up buying something is important…

The 2022 shopping season, including coveted holiday sales, proved to be anything but typical for shoppers and retailers alike. Issues with rising inflation and tighter budgets, coupled with continued shipping challenges, gave way to new and interesting retail trends. Data from Quantum Metric shows that providing value at every step in the digital experience is…

The sheer volume of online sales in recent years has taken the entire retail industry, from small businesses to global enterprises, by storm. The faster, more convenient channel makes it possible for consumers to shop anywhere, anytime. While holiday shopping and cyber sales draw peak traffic to sites throughout November and December — 59 percent of…

The e-commerce user experience (UX) is more important than ever for retailers. Consumers are looking for convenient, personalized shopping experiences, from online to in-store and everything in between. While there has been significant progress in improving e-commerce UX in recent years, advancements focused on efficiency have had the most impact. As we begin 2023, three…

For technical leaders in e-commerce, it's all about the money. More so than in almost any industry, software development decisions in e-commerce need to be justified from a revenue perspective. With many companies implementing hiring freezes, and as budgets tighten ahead of an "e-commerce winter," allocating limited technical resources is more important than ever. From…

Retail escapism — immersive experiences that blend the best elements of shopping, entertainment, education and socialization — is giving retail therapy a major upgrade. With inflation on the rise, consumers are likely to spend less this season and discounters may command a greater share of sales than usual. However, retailers that elevate the shopping experience…

Holiday sales are expected to grow 4 percent to 6 percent this year. However, inflation continues to be of concern for consumers, with 84 percent of shoppers looking to save money. Recent Sense360 by Medallia research on consumer behavior and spending reveals that shoppers are buying fewer products. However, for those companies that they do…

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers need to stay nimble and adjust to shoppers’ evolving preferences, especially as concerns around inflation continue. Whether it's hunting more for deals, doing more of their shopping from the convenience of their phone, or focusing on gifts for themselves, consumers’…

Retail media networks (RMNs) have been dominating the e-commerce conversation as retailers look for new revenue streams amid increasing margin pressure, inflation and ongoing supply chain challenges. These networks serve as a kind of digital end-cap display for brands, giving them a way to optimally position their products on a website for easy discovery —…

Savvy retailers know that fostering deeper customer relationships is the key to sustainable, long-term business success. To build these relationships, brands need to take a comprehensive, thoughtful approach to creating their customer engagement strategy. It’s the art and science of growing brand loyalty by providing the best in user experience across all relevant channels. Customer…