User Experience

E-commerce experiences on mobile, desktops and browsers are becoming more innovative and engaging by the day. Retailers have transitioned from delivering simple pages with a few static images to brand pages with 360-degree spinning videos that highlight product nuances. Businesses are also testing virtual try-on tools, personalizing content, presenting shoppable videos for live streams, etc.,…

Modern engineering and product teams face mounting pressure to deliver high-quality software quickly. However, it’s not enough just to make software that works — it also needs to work for your customers. That's where testing comes into play. And the best strategies? They’re built with consideration, flexibility, tuning and integration with modern DevOps architectures. Before jumping…

Converting social media traffic can be frustrating for online retailers. Consumers are spending more time and attention than ever on social channels, but traffic doesn't pay the bills. Converting social followers into paying customers is where the challenge lies. Why are conversion rates from social lower, and what can you do to change this? We…

As the global economy faces uncertainty, retailers need to find a way to attract new customers, retain employees, and lower costs — a challenging recipe for many business leaders. Luckily, artificial intelligence tools have emerged as a powerful solution to help retailers stay ahead of the curve. From writing product recommendations, short-form copy and generating…

On Tues., March 14, I sat down with the chief digital officer of e.l.f. Beauty, Ekta Chopra; GM of new business at Poshmark, Adam Crouch; and vice president of customer growth and marketing of Albertsons Companies, Francisco Bram at SXSW to discuss the future of digital customer experience in a session called “The Future of…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ashley Firmstone, senior vice president of customer success at Rokt, the global leader in e-commerce technology. Listen in as Firmstone discusses the solutions Rokt provides for retailers (1:02), how the technology company helps improve the shopper purchase journey (4:10), and how improving the online…

When retailers close brick-and-mortar locations, it’s usually for one of two reasons. Either a company is in the unfortunate position of having to shutter stores to cut costs or the brand is going through the natural process of transformation and optimization of their store base, eliminating underperforming locations and investing in high potential areas. When…

The return of in-store shopping post-pandemic has reminded customers of the value of a relevant, personalized experience. This convenience is something which e-commerce has struggled to replicate over the years — but it is something that's possible by leveraging first-party data. While we're more accustomed to the use of data in the early to mid-stages of…

For the last few years, retailers have been bracing for the economy to take another downturn. With talks of a recession looming and layoffs permeating nearly every industry, it’s important for retailers to understand how to protect their businesses and persevere through financial uncertainty. Fortunately, even if inflation continues to rise and spending drops off, consumers will still…

Achieving repeat business in retail — a primary sign of success — means identifying and overcoming challenges in an ever-changing landscape. Today’s consumers expect a high-quality buying experience whether they’re shopping online or in a brick-and-mortar store, and retailers are adjusting to ensure a consistently great experience across all channels. It’s all about the experience. Customer…