User Experience

Despite years of work by card issuers, payment processors, businesses and regulators, card-not-present (CNP) fraud continues to grow. CNP fraud increased by 8.5 percent from 2022 to 2023, and it’s projected to represent 73 percent of card fraud losses this year. The most recent version of the 3D Secure protocol, 3DS2, was intended to fight this…

Consumers love bargains. At the time of this writing, 12 of the 13 top Chrome extensions in the Shopping category offer some flavor of automated coupon codes, price comparisons or cashback. For consumers, these browser-based tools are a way to find the best bargains at a time of global belt-tightening. For online stores, they're a…

While having a product page with images and a simple description may have sufficed a few years ago, now the e-commerce landscape demands that your product pages are both optimized and effective. A considered, well-designed product page can boost search engine optimization, improve customer experience, and increase your conversion rate. For perspective, average e-commerce conversion…

Today’s e-commerce customers are overwhelmed. Across every part of the shopping journey, retailers are fighting for shoppers’ attention, trying not only to sell them products, but also to convince them to take actions that will drive additional revenue. Whether they’re asking customers to sign up for a credit card, download an app, enroll in a…

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…

In today's retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it's equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will…

One of the most important experiences in someone’s lifetime is the moment they have a baby. From that magical (or stressful) moment on, the decisions that new parents face are relentless. In the first year, our research shows that a new parent is faced with 1,750 new decisions. Some of the hardest is which brands…

Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. That’s the takeaway from a recent survey we conducted at FullStory, which found that…

E-commerce experiences on mobile, desktops and browsers are becoming more innovative and engaging by the day. Retailers have transitioned from delivering simple pages with a few static images to brand pages with 360-degree spinning videos that highlight product nuances. Businesses are also testing virtual try-on tools, personalizing content, presenting shoppable videos for live streams, etc.,…

Modern engineering and product teams face mounting pressure to deliver high-quality software quickly. However, it’s not enough just to make software that works — it also needs to work for your customers. That's where testing comes into play. And the best strategies? They’re built with consideration, flexibility, tuning and integration with modern DevOps architectures. Before jumping…