User Experience

Mapping Out Your Digital Commerce Strategy
April 28, 2016 at 10:17 am

In today’s rapidly evolving digital world, often referred to as the “Age of Amazon,” it's become increasingly important for companies to envision and implement comprehensive commerce strategies to better connect with consumers in a meaningful way. However, only a quarter of executives at major enterprises believe their organizations are on the right track in this…

Wal-Mart, Visa Are Fixing the Worst Thing About Chip Credit Cards
April 20, 2016 at 10:38 am

If you're tired of how much longer checkout at a store is taking since the rollout of new chip-enabled credit and debit cards, relief may be on the way. Visa said on Tuesday it had upgraded its software to improve the processing of chip-enabled cards and reduce checkout times. The payments company said the upgrade will…

The Forecast for E-Commerce
March 28, 2016 at 12:10 pm

E-commerce took a couple big leaps forward in innovation and efficiency in 2015. While it’s easy to examine past success and the trends of the previous year, the most important thing retailers can do now is use that knowledge to stay ahead of the curve. Here are three of the most important trends that online retailers…

Amazon.com Goes Down for 20 Minutes, the World Freaks Out
March 11, 2016 at 8:14 am

Amazon.com went down for some users on Thursday afternoon for approximately 20 minutes before being restored. Users trying to access the Amazon website as well as the mobile app at around 2:20 p.m. ET were greeted with error messages. During the outage, many users took to Twitter to vent their frustration.

How to Identify and Act On Behaviors That Improve Customer Engagement
February 26, 2016 at 11:00 am

There's not one defined path for increasing customer engagement. This makes perfect sense — a manufacturing company and a financial services firm don’t operate from the same playbook. Your businesses has to determine the most important factors or “key drivers” that speak to your customer experience. Key drivers pinpoint the behaviors that support customer engagement…

Barnes & Noble CEO: Focus on Experiences vs. Price
February 24, 2016 at 10:51 am

Retailers today have to differentiate themselves with experiential products and services, since most can no longer win on price. This was the key message delivered by Ron Boire, CEO of Barnes & Noble (B&N), during a fireside chat with James Green, CEO of Magnetic, during a session at eTail West yesterday. During the chat, Boire…

Samsung Opens Flagship Store With No Products
February 24, 2016 at 10:37 am

On Monday, Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District. Across the street from the High Line and a block away from the Whitney Museum of American Art, it’s a prime piece of retail space. But one pursuit "the flagship" isn't focused on, says Zach Overton, its general manager, is retail. Yes, you…

2016: The Year of the Retail Customer Experience
February 24, 2016 at 9:43 am

With 2016 still in its infancy, I can’t help but wonder what’s in store for the year. As retailers have had time to wind down after the busy holiday shopping season, there's an opportunity to look at what’s to come in the year ahead. The team at Demandware has been busy making a few predictions…

Think Beyond Red Roses and Cater to Procrastinating Valentines
February 8, 2016 at 10:01 am

February is here and that means Cupid is on everyone’s mind. Unlike other holidays for which consumers shop months in advance, the sudden two-week period leading up to Valentine’s Day causes a gift and flower frenzy. In fact, according to the National Retail Federation (NRF), Valentine’s Day is the fourth largest spending holiday, following winter holidays,…