User Experience

Traditionally, retailers’ marketing teams have been responsible for brand awareness and increasing market share through typical efforts such as email campaigns, ads and promotions. The emergence of the digital business era, marked by a sharp uptick in shopping online, has rocked marketing teams to their core. They must now expand their focus to consider IT…

Barnes & Noble is opening four concept stores throughout the country in 2017. In cafes twice the size of the bookstore’s current spots, beer, wine and a bigger food menu will be available to shoppers. This is the latest effort from Barnes & Noble to rejuvenate the company and grow sales. Jaime Carey, president of…

Most consumers shop online because they don’t want to go through the hassle of going to a local store. To that end, it’s crucial that e-commerce sites reduce customer confusion and make the shopping process as intuitive as possible in order to maximize conversion rate. This means that browsing, comparing items and checkout all need…

Transitioning from startup to a growth-stage company isn’t easy. This session is a fascinating look into the world of retail startups.

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…

The omnichannel evolution represents a unique opportunity for retailers to create loyalty that goes deeper than club cards or cashback rewards. Empowered by technology and data, retailers can now connect with their customers across several channels to meet their needs and offer personalized service. The secret to inspiring customer loyalty isn’t a plastic card in…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

If you asked passengers on a plane if they booked their tickets online, over half are likely to answer “yes.” And if you asked those who didn't complete their ticket purchase online, over 80 percent are likely to say they abandoned the purchase because they were surprised by the price — either the price changed…

Wal-Mart has joined a growing list of retailers issuing calls for a few good startups to help solve some sticky technology problems and create more compelling shopping experiences. The world’s largest retailer is hosting an open call, inviting startups to its Bentonville, Ark. headquarters to pitch to top executives. The program is being led by Wal-Mart’s Lab…