User Experience

Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
May 16, 2016 at 9:59 am

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

5 Little Tips That Can Make a Big Impact in Your Checkout
May 13, 2016 at 10:12 am

“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…

The Power of the Discount
May 11, 2016 at 11:38 am

The omnichannel evolution represents a unique opportunity for retailers to create loyalty that goes deeper than club cards or cashback rewards. Empowered by technology and data, retailers can now connect with their customers across several channels to meet their needs and offer personalized service. The secret to inspiring customer loyalty isn’t a plastic card in…

4 Keys to Delivering Next-Generation Customer Experiences
April 29, 2016 at 2:19 pm

If you asked passengers on a plane if they booked their tickets online, over half are likely to answer “yes.” And if you asked those who didn't complete their ticket purchase online, over 80 percent are likely to say they abandoned the purchase because they were surprised by the price — either the price changed…

Wal-Mart Wants a Few Good Startups
April 29, 2016 at 1:49 pm

Wal-Mart has joined a growing list of retailers issuing calls for a few good startups to help solve some sticky technology problems and create more compelling shopping experiences. The world’s largest retailer is hosting an open call, inviting startups to its Bentonville, Ark. headquarters to pitch to top executives. The program is being led by Wal-Mart’s Lab…

Mapping Out Your Digital Commerce Strategy
April 28, 2016 at 10:17 am

In today’s rapidly evolving digital world, often referred to as the “Age of Amazon,” it's become increasingly important for companies to envision and implement comprehensive commerce strategies to better connect with consumers in a meaningful way. However, only a quarter of executives at major enterprises believe their organizations are on the right track in this…

Wal-Mart, Visa Are Fixing the Worst Thing About Chip Credit Cards
April 20, 2016 at 10:38 am

If you're tired of how much longer checkout at a store is taking since the rollout of new chip-enabled credit and debit cards, relief may be on the way. Visa said on Tuesday it had upgraded its software to improve the processing of chip-enabled cards and reduce checkout times. The payments company said the upgrade will…

The Forecast for E-Commerce
March 28, 2016 at 12:10 pm

E-commerce took a couple big leaps forward in innovation and efficiency in 2015. While it’s easy to examine past success and the trends of the previous year, the most important thing retailers can do now is use that knowledge to stay ahead of the curve. Here are three of the most important trends that online retailers…