User Experience
July 25, 2016 at 9:14 am
With many people taking the mantra “You can’t take it with you” to heart these days, nonessential spending is predicted to increase 22 percent over the next five years. According to numerous psychological studies, spending money on experiences makes consumers happier than purchasing material goods. Retailers that embrace this change in consumer ideology will push beyond the traditional product and location…
July 21, 2016 at 4:07 pm
CX is a complex, critical piece of every business, but there are four simple ways to ramp up your efforts and bring up your CX score:
July 1, 2016 at 10:45 am
Traditionally, retailers’ marketing teams have been responsible for brand awareness and increasing market share through typical efforts such as email campaigns, ads and promotions. The emergence of the digital business era, marked by a sharp uptick in shopping online, has rocked marketing teams to their core. They must now expand their focus to consider IT…
June 28, 2016 at 12:31 pm
Barnes & Noble is opening four concept stores throughout the country in 2017. In cafes twice the size of the bookstore’s current spots, beer, wine and a bigger food menu will be available to shoppers. This is the latest effort from Barnes & Noble to rejuvenate the company and grow sales. Jaime Carey, president of…
June 17, 2016 at 10:59 am
Most consumers shop online because they don’t want to go through the hassle of going to a local store. To that end, it’s crucial that e-commerce sites reduce customer confusion and make the shopping process as intuitive as possible in order to maximize conversion rate. This means that browsing, comparing items and checkout all need…
June 10, 2016 at 2:45 pm
Transitioning from startup to a growth-stage company isn’t easy. This session is a fascinating look into the world of retail startups.
May 16, 2016 at 9:59 am
Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…
May 13, 2016 at 10:12 am
“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…
May 11, 2016 at 11:38 am
The omnichannel evolution represents a unique opportunity for retailers to create loyalty that goes deeper than club cards or cashback rewards. Empowered by technology and data, retailers can now connect with their customers across several channels to meet their needs and offer personalized service. The secret to inspiring customer loyalty isn’t a plastic card in…
May 9, 2016 at 12:12 pm
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
