User Experience

Over the past two years, we've examined the activity of hundreds of millions of global shoppers to identify trends and measure the pace of change in digital commerce. Using this data, we produce a quarterly shopping index that describes consumer engagement with retailers. The most striking feature of the data — beyond digital commerce's continued growth — is…

This webinar examines consumers’ buying behaviors across global markets to help retailers better serve their payment wants and needs.

Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.

In the age of the empowered and informed customer, there’s increased attention on how to maximize a brand’s customer experience along the buying journey. But while many improvements are centered on technological changes, there are existing historical silos involving people and information, rather than channels. These disconnects waste important customer-facing resources, hide relevant content and adversely impact the sales cycle.

Back-to-school (BTS) is one of the most important shopping seasons of the year. According to the National Retail Federation, total spending for both K-12 and college supplies is expected to reach $75.8 billion this year. The weeks before the beginning of the school season are a busy time for shoppers and retailers. While parents prioritize…

If you’re a parent, you’re probably thinking ahead to the holiday shopping season. If you’re an online retailer, this is a big season for your business. As you prepare to manage the hordes of parents who will descend on your site, here are some stats to keep in mind about today’s parents, their spending habits, and what…

Room & Board is a Minneapolis-based retailer offering modern, American-made home furniture and accessories. Founded in 1980, the family-owned, privately held company has 14 stores and 900 employees. About 40 percent of Room & Board's transactions occur online. In this interview with Kimberly Ruthenbeck, director of web customer experience at Room & Board, we discuss…

Amazon.com is launching a new feature called Amazon Vehicles today. This is a destination on the website that will house car specifications and reviews to help shoppers research, but Amazon won't be selling cars. Amazon also won’t link to special deals or offers from dealerships. The online retailer did try to sell cars once before — in 2000,…

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

A brand’s ability to optimize customer experiences based on data is a true differentiator in today’s competitive retail landscape.